The subtle nuances of when to post, why to post and where to post on social media, can be overwhelming. This uncertainty is especially true for small businesses. To make …
7 Excellent Reasons Why You Need to Rethink Nonprofit Social Media
Recently, Nonprofit Quarterly (NPQ) asked the burning question, is social media a time-waster for nonprofits? In this post, we address this pressing nonprofit social media strategy question.
First of all, …
9 of the Best Office Halloween Ideas That will Boost Your Spirit
However you look at a calendar, Halloween is just around the corner – waiting to excite or spook you! Halloween is one of those bizarre days that isn’t a national …
Pros and Cons of Facebook Ads: How to Determine the Best Strategy
As of the second quarter 2016, Facebook had over 1.71 billion active users – are you reaching the right ones? My guess, probably not. But if you’re like me, spending …
How to Explain your Data Better with a Free Infographic Maker
Every so often, I have a need for a custom infographic for a blog post. Usually, this is followed by a fleeting thought such as “I can make my own …
4 Really Good Reasons Why Emoticons Boost Your Bottom Line
Do you speak emoticon? Or, are you one of those who thinks using emoticons in business communications and social media is unprofessional and consequently, a bad idea? Think again.
This …
How to Create Perfect Twitter Headers and Why it’s Important
Searching for the perfect Twitter headers for your audience? Want your Twitter header to stand out on both desktop AND mobile? With millions of people active on social media every …
Snapchat vs. Instagram Stories: How to Gain the Best Results
There was much hullabaloo when Facebook-owned Instagram introduced Instagram Stories, a feature that allows users to post photos and videos, sometimes embellished with text and illustrations, in a kind of …
Common Emoji Mistakes and How to Use Them the Right Way
Do you know the science behind emoji meanings?
I have a confession. Nothing earth shattering but here it is – I’ve been known to use an emoji are two …
How to Use Instagram Search For Growth in Social Media
In June 2016, Instagram announced that its community has grown to more than 500 million Instagrammers — more than 300 million of whom use Instagram every single day. As Instagram …
How to Win Big on YouTube This Year
Don’t have time to keep up with the pace of social media? No worries. Our weekly roundup is here to help you stay on top of all the latest in …
How to Celebrate World Emoji Day Every Day (It’s Not Too Late!)
Emoji day is every day!
If you missed the July 17 spectacle, no worries, here’s a roundup of the best emoji apps, tools, and use of emoji slang in social …
How to Capitalize on Influential Emojis in Your Business
Back in December 2015, news headlines read “So long, language! An emoji is named ‘Word of the Year’.”
Oxford Dictionaries pick for the 2015 Word of the Year …
BEST of the Best Social Media Icons and How to Optimize Them
Adding social media icons and logos to your blog, website or email is an integral component in building your audience and sharing your content.
Frankly, it’s a no-brainer. However, it’s …
How to Craft an Awesome Twitter Bio
Given the character limitations, your Twitter bio by default is a very succinct, clear way of stating who you intend to be on Twitter. How you craft yours may …