The Friday Column: Tips to jump start the weekend and make you a star before Monday. It’s that easy.
Social media is 24/7. I’m always surprised to read posts early in my waking hours originating in the middle of the night, and then I remember that makes sense, I have friends, family and brands that I follow in different time zones and continents that want to reach me. We have written a few posts lately on the timing of a perfect post and with this week’s launch of Q by dlvr.it, we now have at our fingertips a smart new scheduling tool to be able to reach our audiences when they are awake and online. Q solves the problem of how to schedule and deliver a consistent flow of content throughout the day (and night) to keep your social media audience engaged.
While there is no steadfast rule on when is the best or worst time to post content, there has been quite a bit of research done and fun infographics designed to serve as guidelines. In determining when to schedule posts on social media, make sure to consider your customers, your product or service, and the types of messages you are posting. For example, the ideal time for a local restaurant to release a post on Twitter wanting to drive customers in for a lunch special is most likely very different than that of a nation-wide chain. In addition, if the majority of your customers live on the east coast and your company is based on the west coast, you will want to schedule posts to LinkedIn before and after their workday, not yours.
What is the general consensus on the best and worst times to schedule posts on social networks? A few weeks ago, we posted a how to infographic on Creating the Perfect Vine, Instagram, Pinterest, Google+, Facebook & Twitter Posts from My Clever Agency. Found at the bottom was a gem of information – the optimum timing for social posts. I’ve attached a similar infographic from Social Caffeine taking it a step further with the best and worst times to post on social networks. Print this out and pin it to your bulletin board. This is a start, poke holes in it, remember to adjust for the Greenwich Mean Time (GMT) of your customers and get back to us with what works (or not works) for you.