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9 Emerging Ways Live Video Streaming Leads to Growth

As new social media trends arise, we like to take look at their potential applications for small businesses. One of the latest trends is live video streaming. Two streaming apps getting much of the attention are Meerkat and Periscope. Periscope, the Twitter video streaming app sees about 350,000 hours of video pass through its pipes each day.

I am not one to jump on the latest trends just because. However, I do see some definite upside for a small business when it comes to live video streaming.

What is live video streaming?

Think of Meerkat and Periscope as Twitter but with video and more immediate (real-time). Live streaming video is what is happening right now.

Live video streaming makes your business more personal. It is a way to humanize your brand and create more trust with your audience. The apps are designed to stream quick and simple moments. Anyone that follows you can see your live video stream. You can also share a link to your live broadcast across social media.

What are practical use cases of live video streaming?

There are many applications for a live streaming video. However, that doesn’t mean it’s good for all businesses. Generally speaking, live video streaming is a great way to make your social media feed come alive. Video provides a perspective that text or pictures cannot convey. It will help your customers and prospects feel they have a connection with you. This connection can ultimately lead to growth.

9 easy ways to incorporate live video streaming into your business:

How do I get started?

You first need to download Meerkat or Periscope on your mobile device. Once installed, tap a button to start streaming using your camera. It’s that easy. Anyone who follows you gets a notification to tune in (you can also host a private broadcast for a few selected people), and they can watch in the app or any web browser.

Once you’ve finished your live stream, you will have the option to save the stream to your camera roll. With Periscope, broadcasts can be watched for up to 24-hours after they end.

What are some best practices I should follow?


If you dipped your toes into live streaming, we would love to hear from you.

What has your experience been? How have you used it?