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5 Easy Steps to SlideShare Success (Social Media Grow Tip)

Updated September 22, 2016. Do you use SlideShare as part of your B2B social media marketing strategy?

If you’re busy like me, you may have missed the post from Forbes proclaiming SlideShare as the quiet giant of content marketing or maybe you’re just too busy with your social media workload to add another step into your daily routine.

However, if you were like me, wouldn’t you want to use a sharing platform that was quick to learn, easy to use and where its benefits far outweigh the 5-minute learning curve?

Frankly, I’m sold when it comes to an easy social media tool to increase ROI with little to no cost.

comScore reports that SlideShare has five times more traffic from business owners than Twitter or Facebook. And because the company is now owned by LinkedIn, it’s simple for B2B audiences to both find and use it.

Surprising facts about SlideShare

SlideShare your blog content in 5 Easy Steps

The benefits of SlideShare are exponential (i.e. improve SEO, increase blog traffic) but with limited time and resources, where do you start?

To get your feet wet, I suggest sharing your blog content first. In no time at all, you can aggregate your blog into a word document and share it as a PDF.

SlideShare supports OpenOffice, Microsoft Office (Word and PowerPoint) and PDF. Assuming you already have setup your account (setup is a breeze and low to zero cost for entry), here are the 5-easy steps that you can do in less than 5 minutes:

Step #1:

From your blog, if you have the AddThis plugin installed on your blog, open the plugin and use PrintFriendly or just go directly to the printfriendly.com website and enter the blog post URL

Step #2:

‘Create a PDF’, but before you do this:

Step #3:

Click ‘Download Your PDF’ and save the file to your computer.

Step #4:

Open your SlideShare account and hit ‘Upload’.

Step #5:

VERY IMPORTANT!

Before you ‘Save’, make sure to optimize for SEO. Use the discoverability score as a guide. Adding keywords and more information (Category, Description, Tags) is key to making it easier for others to find your content.

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Now it’s your turn

Do you use SlideShare?

How do you incorporate it into your B2B social media strategy?