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Reaching the right audience on social media is no longer about skill. Today the game is pay-to-play. With platforms saturated, organic reach for businesses has taken a nosedive. That doesn’t …
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Yes, it’s that time of the year again – Valentine’s Day, a day to give and receive love…in the form of gifts and goodies or according to my brother-in-law, a …
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In recent blog posts, we’ve alluded to the importance of marketing to millennials when targeting social sharing influencers. The Millennial generation or Generation Y is shaping and shaking up …
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To quote Mark Twain, “Many a small thing has been made large by the right kind of advertisement.” But advertising can be expensive. In reality, most small businesses share a …
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The last few years have been crazy for small businesses and their marketing strategies. Today, there are so many different aspects of online marketing it’s difficult to remain current and …
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The New Year brings new starts, new resolutions and new ideas. Occasionally though, it helps to review old rules especially when it comes to writing the perfect blog post. We …
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Content marketing has solid roots in marketing departments, while sales teams talk about enablement. Both sides battle to get the right content to the right people at the right time, …
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Videos, Infographics, Whitepapers; so many different types of content to create in so little time with limited resources. Looking for one content marketing tactic that can drive the best ROI? …
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“Man is eminently a storyteller. His search for a purpose, a cause, an ideal, a mission and the like is largely a search for a plot and a pattern …
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