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Believe it or not, I’m a millennial. I know, you’ve read a ton of blogs and marketing seminars about how you’re marketing to Millennials wrong, and you need to change your tactics. I agree with most of those blogs. The …
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Evergreen content creation can be very challenging. It’s difficult to create content that will last a long time and can be considered timeless. Fortunately, there are some rules to creating the right kind of evergreen content that will keep your …
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The social media marketing landscape seems to change by the hour. Hot new social media trends emerge and disappear with astonishing speed. How does a social media marketer make sense of all the hype? It’s always good to start with …
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It is important to regularly update your blog and website to keep current customers engaged. It’s also an excellent way to attract potential new customers. But just churning out any old blog content will have the opposite effect. You never …
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However you look at a calendar, Halloween is just around the corner – waiting to excite or spook you! Halloween is one of those bizarre days that isn’t a national holiday but certainly feels like it to employees (and school-aged …
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As of the second quarter 2016, Facebook had over 1.71 billion active users – are you reaching the right ones? My guess, probably not. But if you’re like me, spending money on Facebook Ads is like blindly throwing darts.
You …
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Do you speak emoticon? Or, are you one of those who thinks using emoticons in business communications and social media is unprofessional and consequently, a bad idea? Think again.
This post contains fun links to some of the best emoticon …
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Facebook Search processes over 2 Billion queries every day. They have indexed 2 trillion posts – shared by 1.71 Billion monthly active users.
Facebook search is possibly the most powerful, under-used feature on the social network.
Facebook has …
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Do you know the science behind emoji meanings?
I have a confession. Nothing earth shattering but here it is – I’ve been known to use an emoji are two in texts, on social media and email. In spite of …
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Adding social media icons and logos to your blog, website or email is an integral component in building your audience and sharing your content.
Frankly, it’s a no-brainer. However, it’s important to make sure you get the design and placement …
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Given the character limitations, your Twitter bio by default is a very succinct, clear way of stating who you intend to be on Twitter. How you craft yours may reveal a thing or two about your true self – …
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Recently, I found myself needing a custom graphic for a blog post. Under a tight deadline, I headed straight to the suite of Canva design tools. Canva makes graphic design amazingly simple for everyone – non-designers as well as …
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Ever noticed how some bloggers have an uncanny ability to toy with your emotions? They can miraculously get you to click through to an article within nano-seconds of skimming the headline. Why? It’s fairly simple – one or two …
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Updated August 1, 2016. Have you been searching for the perfect Facebook cover photo size cheat sheet? Have you noticed your Facebook Pages layout seems a little different? Of utmost importance, do you want your Facebook cover photo to look …
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For most of us, talking about yourself is hard. On social media, you need to get over this fear! That is why your Facebook Bio is so important to get right. It’s the perfect opportunity to let the world know …
