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10 Articles and Videos You May Have Missed in Social Media [Week of January 17, 2016]

Don’t have time to keep up with the pace of social media? No worries. Our weekly roundup is here to help you stay on top of all the latest in social media and other interesting facts, trends, tips and questions.

This week featuring:

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Top Tweet

3.7K Shares: The Big Agenda: What Ad Industry Needs to Know About 2016

Unilever spends $7.7 billion on global advertising, and $15 million protecting that investment.

That’s how much the consumer packaged goods giant has committed so far to its Foundry program, which has vetted 4,000 marketing-tech startups and done pilots with 80 to date. The program is among the most ambitious and highly organized forms of “future hunting” that goes on in most marketing departments today. And it points to what’s on the agenda as the industry comes to grips with perhaps the most pressing issue of 2016:

How to achieve marketing efficiency when consumers are going out of their way to avoid ads, and the bottom is falling out of the middle class, making mass marketing even less relevant.

Read more.

Social Media Growth Hacks

First the video:

1 – 2.7 Shares: Why Certain Things Go Viral

2 – 3.7K Shares: How to Get 1,000 Visitors to Your Next Blog Post Using an Influencer Group Post

Creating valuable content on your website through a blog post that demonstrates your expertise will help you to build your brand, drive traffic and create leads. But entrepreneurs often struggle to get enough visitors to validate the time they spend creating and promoting their content. In this article, we outline what you need to do to create your Influencer Group post.

Here’s a sneak peek at the five steps:

1. Find a list of influencers in your industry.

2. Get started on content.

3. Create the content.

4. Reach out to the influencers.

5. Start your social-media promotion.

Read more.

Productivity Tip

21.4K Shares: Why I Taught Myself to Procrastinate

NORMALLY, I would have finished this column weeks ago. But I kept putting it off because my New Year’s resolution is to procrastinate more. I guess I owe you an explanation. Sooner or later.

We think of procrastination as a curse. Over 80 percent of college students are plagued by procrastination, requiring epic all-nighters to finish papers and prepare for tests. Roughly 20 percent of adults report being chronic procrastinators. We can only guess how much higher the estimate would be if more of them got around to filling out the survey.

But while procrastination is a vice for productivity, I’ve learned — against my natural inclinations — that it’s a virtue for creativity.

Read more.

Or, alternatively read: The Psychology of a Procrastinator: 15 Ways to Overcome and Get Things Done

Bonus App

8.5K Shares: Estimate the Cost of a Meeting with This Calculator

Stuck in an unproductive meeting — again? Everyone agrees that meetings can be a waste of time, but they’re actually a waste of money, too. How much? In a study of time budgeting at large corporations, Bain & Company found that a single weekly meeting of midlevel managers cost one organization $15M a year!

Read more.

Bonus Video

4.2K Shares: EVERY MEETING YOU’VE EVER BEEN TO (IN TWO MINUTES)

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