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Social Media Roundup: Top Posts Week of December 20

Don’t have time to keep up with the pace of social media? No worries. Our weekly roundup is here to help you stay on top of all the latest in social media and other interesting facts, trends, tips and questions.

This week featuring:

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Top Tweet

30K Views: The Most Overlooked Factor Of Content Marketing: Scannable Content

Scannable Web content makes it easy for potential customers to engage with your business, but the practice is often overlooked. Pick up a few tips on how to write, lay out and test content that makes people want to read, follow and purchase from you online.

I hate to have to break it to you, but very few people can read the content on your website. It’s not your fault. Blame the screen. Reading online is significantly more difficult than reading from print. In fact, it’s 25 percent slower. Why?

Read more.

Two Social Media Growth Hacks

1 – 3.4K Shares: 7 Essentials for Making Your Content-Marketing Business Thrive

Despite the widespread use of content marketing, the majority of companies struggle with the effectiveness of their content strategy. According to the Content Marketing Institute, only 38 percent of B2C marketers say their content marketing is effective. In B2B circles, this percentage is even lower — 30 percent.

While this is an unfortunate statistic, it’s also a fantastic opportunity for anyone considering starting a content marketing business. This post will walk you through seven strategies for running a successful content marketing agency – helping businesses with their content strategy, creation, and promotion across all their digital marketing channels.

Read more.

2 – 2.9K Shares: Why Content Strategy Isn’t Enough

In the good old days when I was using Aqua Net, the average time for a Fortune 500 company to reach $1billion in market value was 20 years.

Google did it in 8.
Facebook in 5.
Uber and Whatsapp in 2.
Snapchat: just 22 months.

To expect growth at this speed is unrealistic for most companies, yet that’s the new role model.

…As marketers, we’re forgetting that it’s not just about the content we produce, it’s about the experience people have with the brand and the company we’re working so hard to build. Ensure people, not technology, are driving marketing efforts.

Read more.

Two Productivity Tips

1 – 20.7K Shares: 11 Tweaks To Your Morning Routine Will Make Your Entire Day More Productive

“Eat a live frog first thing in the morning, and nothing worse will happen to you the rest of the day.” – Mark Twain

I don’t know anyone who couldn’t use a little boost in their energy, productivity, and self-control.

Researchers at the University of Nottingham recently published findings from their exploration of 83 separate studies on energy and self-control. What they found will change the way you start your day.

Sneak peek at Tweak #2:

…But drink some lemon water first

Drinking lemon water as soon as you wake up spikes your energy levels physically and mentally. Lemon water gives you steady, natural energy that lasts the length of the day by improving nutrient absorption in your stomach. You need to drink it first thing in the morning (on an empty stomach) to ensure full absorption. You should also wait 15-30 minutes after drinking it before eating (perfect time to squeeze in some exercise). Lemons are packed with nutrients; they’re chock full of potassium, vitamin C, and antioxidants. If you’re under 150 pounds, drink the juice of half a lemon (a full lemon if you’re over 150 pounds). Don’t drink the juice without water because it’s hard on your teeth.

Read more.

2 – 7K Shares: 8 Signs You Have A Strong Personality That Might Scare Some People

When people encounter someone with a strong personality, they don’t understand the kind of person they are dealing with.

Some people think you dominate. Some just think you are rude. But none of these are the truth. These words do not reflect your personality at all. In fact, strong people are often kittens on the inside. It’s just that people with domineering personalities just give you a bad rep.

Does any of these sound like you?

Read more.

Bonus Infographic

Millennials, Moms and Multicultural Shoppers Drive Majority of Mobile Transactions [Infographic]

According to Facebook, Millennials, Moms and Multicultural shoppers are “driving the future of mobile in the US”. As we head into the final stretch before Christmas, Facebook’s released a new infographic summarizing their latest research into mobile shopping trends, including the ‘why’ and ‘how’ of the users most likely to make purchases via mobile.

Read more and check out the full infographic below:

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