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Social Media Analytics: 21 of the Best Free Tools That Will Make You Super Successful

If you’re like most small business owners I speak with, having quick access to social media analytics is crucial. For example, understanding Twitter follower growth, likes on Facebook, best-performing blog posts, the best time to post to social, etc. is essential for success. However, manually collecting data from all the social networks you are on is a daunting task and more than likely, not always feasible.

The good news: There are plenty of free social media analytics tools on the market that have the answers you need – right at your fingertips.

I’ve put together a fantastic list of free social media analytics tools including some we tried and some recommended by small business owners and social media experts.

But before you can dive down into what tools are “perfect” for your business, you have to ask “what success metrics do you want to track?”

Social Media Analytics To Track

1 – First, decide what your primary business goal is for social media.

2 – Based on your goal, you will have a clearer picture as to which stats are important to monitor and what tool to use.

Determine your primary business goal:

For example, at dlvr.it our primary business objective is to create a meaningful dialogue with our audience by creating useful social media tips that drive traffic to our blog. At the end of the day, we hope the content drives sign-ups for dlvr.it.

The problem is, there is so much data we could track. To simplify things, we decided to focus on a few social media success metrics that gets us to our primary objective.

Three key metrics we focus on:

In my opinion, all social media campaigns should have robust, engagement-driven reporting behind them. Deciding on the right metrics that ultimately lead to your primary objective takes a bit of experimentation and thought.

Metrics to consider tracking:

According to social media influencer, Ian Clearly from Razor Social,

Reach without engagement is still important because a lot of people pay attention to your content but don’t respond to it. This doesn’t means to say they are not interested and they won’t buy from you.

If no one is engaging with your content, you have either the wrong content or the wrong audience!

For more in-depth analysis on creating a social media analytics reporting system, Social Media Examiner has an informative write-up. Another resource to consider is this MOZ article on measuring content.

Once you have decided what to track, next step is to find the ideal platform to help you monitor results. The solutions below range from basic to robust enterprise solutions.

Want to quickly jump to a particular tool?

Click one of the analytics solutions below and don’t miss the BONUS section at the very bottom of this post:

All social networks:

Twitter only:

Facebook only:

Instagram only:

Pinterest only:

21 Free Social Media Analytics Tools

Tools that cover all social networks

1.) dlvr.it


dlvr.it’s content sharing and social analytics help you gain customer insight. Measure audience engagement across social networks and track the performance of each item you share.

Followers: The change in your total number of followers/friends across all your social networks for the last 24 hours. dlvr.it also shows you how that compares to the maximum/minimum daily follower changes over the last 30 days.

Clicks: The total number of clicks across all your Routes for the last 24 hours. dlvr.it shows you how that compares to the most active and least active days over the last 30 days.

Posts: The total number of posts made across all your Routes for the last 24 hours. dlvr.it shows you how that compares to maximum and minimum daily post days over the last 30 days.

Audience: The total number of followers/friends (and reach, when enabled) across all your social networks for the last 24 hours. dlvr.it details the changes for each of your social networks during the last 24 hours.

Popular Posts: The most popular posts made in the previous seven days, including the number of clicks.

Geo: A global map of your click activity over the last seven days.

2.) Rocketgraph

Here is an example of the stats Rocketgraph tracks for Twitter. They offer analytics for the most popular social networks.



3.) Simply Measured

Simply Measured’s full suite of analytics arms you with the ability to research conversations, competitors, and audience, across all social networks. They offer a suite of free reports. Read reviews on Simply Measured.

4.) Scraawl

Scraawl is a social media analytics tool that helps you understand social stats, social presence, relations, influence, sentiment, and communities.

5.) Google Analytics

How to Track Every Social Media Link with Google UTM Codes

The numerous Google Analytics reports and metrics available, allow you much flexibility in determining variables to review and things you can adjust to get results. Adding Google UTM tracking to each social media post can help you make sense of your social media traffic. We have covered how to use Google to monitor social media analytics quite extensively:

6.) Buffer

From the Buffer blog:

With Buffer‘s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. My favorite feature (and one I’m always stoked to see!) is the Top Tweet/Top Post badge that pops up when an update goes above and beyond the average performance.

7.) Hootsuite

Hootsuite has been a staple in the social media analytics market for some time for businesses of all sizes. We use their paid version for social media listening.

  • Understand social media engagement patterns across your Facebook, Twitter, LinkedIn, Pinterest, and Google+ accounts, and add insights from Google Analytics.
  • Pinpoint the key influencers and brands driving relevant conversations and generating buzz.
  • Measure clicks, likes, retweets and more to learn what content works and what content doesn’t.

8.)  Cyfe

Cyfe is an all-in-one business dashboard app that helps you easily monitor all your business data from one place.

9.) Klout

Klout measures your influence based on your ability to produce action from your activity. Specifically, Klout measures:

Joe Fernandez, Klout’s CEO and co-founder, says Klout is built to help the social media world answer this fairly simple question: “When you speak, does the world listen?” Regardless of how you feel about social popularity, Fernandez says that everyone cares about their reputation.

Twitter Only

10.) Twitonomy

Recommended by social media consultant Kiera Stein.

Twitonomy has a detailed feature set for drilling deeply into Twitter engagement.

11.) Followerwonk

Read a detailed review on Followerwonk.

Facebook Only

12.) Klear

13.) Quintly

Read the reviews on Quintly.

“The quiet but strong contender in the social media analytics field.”

“Most useful social tool, especially to track competitors.”

“Great social media analytics tool, especially for long-term tracking.”

14.) Fanpage Karma

A user favorite on the market to monitor and manage Facebook pages is Fanpage Karma

15.) LikeAlyzer

LikeAlyzer offers comprehensive reviews and tips to improve your interaction with current and potential fans and customers. They provide daily updated Facebook statistics for your company or other Pages of interest. It enables you to monitor and compare your efforts with those of the world’s favorite brands or relevant companies, such as competitors.

Instagram Only

16.) Squarelovin

Since Instagram doesn’t have its own analytics, third party sources are valuable. One of the best is Squarelovin.

17.) Collec.to

Collec.to offers both paid and free plans. Free users can view a summary of their Instagram account’s photos and engagement.

Social media expert, Kristi Hynes, says, “The best feature is the ability to see other user’s top tags and venues.

18.) Union Metrics

Union Metrics analyzes the last 30 days of activity on your account, including your posts and engagement from your fans, to give you key insights into how to improve.


19.) StatShot

A relatively new Instagram analytics tool with great reviews is StatShot. Easily track your Instagram audience growth with excellent daily, weekly, or monthly email reports.

Read the discussion on StatShot on ProductHunt.

Pinterest Only

20.) ViralWoot

This Pinterest tool helps with much beyond analytics. You can schedule pins, promote pins, and gain new followers. The analytics on the free plan shows you new followers, new repins, and new likes.

21.) Pinterest Analytics

Pinterest does a great job proving detailed engagement stats.

Analyze the Competition

22.) Klear

Klear offers a number of free tools to get feedback on your competitor’s social media engagement.



Check out this handy tool that compares a number of the social media analytics tools based on user feedback.

Double BONUS

5 Paid Social Media Analytics Tools We Like

  1. Tweetfull – Engage leads, find followers, drive traffic on Twitter
  2. ManageFlitter – Clean up Twitter, find new followers, follower competitor’s followers
  3. BuzzSumo – Find the Most Shared Content and Key Influencers
  4. Hootsuite – Find what your audience is saying about your brand
  5. Sumall – Aggregate all your social media data into one dashboard

PCMag created an in-depth review of many of the paid social media analytics tools. You should also check out Razor Social’s reviews on additional paid tools.


I know there are more social media analytics tools out there.

What do you use or recommend?

We would love to hear your thoughts.