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5 Reasons to Create a Snapchat Social Media Strategy [May 1 Roundup]

Need a trusted resource for your small business to keep you up to date on important social media news? We’ve got you covered. Wow, how time flies! This week’s roundup is here to help you stay on top of the latest on a Snapchat marketing strategy and other interesting facts, trends, tips, tools and questions.

This week featuring:

1- Roundup of reasons to create a Snapchat marketing strategy

2 – Productivity

3 – Question: Is imitation the sincerest form of flattery?


Snapchat Marketing Strategy

1 – 5 Reasons Your Business Should Be On Snapchat

Want to know the no. 1 reason why your business can no longer afford to ignore creating Snapchat marketing strategy?

→Its user base has reportedly hit 100 million people.

Here are the five reasons why your business should be taking active steps to make a profit on Snapchat:

1 – Reach The Younger Audience

2 – Show A Behind The Scenes Look

3 – Get Real One-On-One Engagement

4 – Easy To Partner With Influencers

5 – Prove How Cool You Are

2 – 6 Ways Small Businesses Should Use Snapchat

Snapchat is increasingly becoming the platform to be on in social media marketing these days, but in reality — it has some big limitations for small businesses.

That being said: there are some great reasons to be on Snapchat.

If you are a small business, here are a few items to include in a Snapchat marketing strategy:

1. Flash sales

2. Events

3. Behind the Scenes

4. Feedback and Pop-Quizzes

5. Product Demos

6. Collaborate with Nearby Businesses

3- Making it snappy: the marketer’s definitive guide to Snapchat

The speed of Snapchat’s ascent in the social media world is matched only by that of its monetization efforts. While the platform itself still has to prove its chops, the challenge is for brands to harness the app’s popularity without looking like the awkward uncle.

4 – How the Real Estate Industry Can Use Snapchat and Facebook Live Video for Sales

5 – This is just how much Snapchat dominates with millennial users

Everyone knows how addictive the app is with teenagers and twentysomethings, but now we are aware just how influential it is compared to other social networks, thanks to comScore’s latest report.


Productivity Tip

1 – Critical Things Ridiculously Successful People Do Every Day

Whenever you see a successful person, you only see the public glories, never the private sacrifices to reach them. – Vaibhav Shah

They focus on minutes, not hours.

They focus on only one thing.

They don’t use to-do lists.

They beat procrastination with time travel.

They make it home for dinner.

They use a notebook.

They process emails only a few times a day.

They avoid meetings at all costs.

They say “no” to almost everything.

They follow the 80/20 rule.

They delegate almost everything.

They touch things only once.

They practice a consistent morning routine.

Read more.


Is imitation the sincerest form of flattery?

Results according to:

But, how about imitation and social media?

I recently finished GuyKawasaki’s book, The Art of Social Media: Power Tips for Power Users. One of the points made in the book is the key to social media is to find things that your audience is interested in and to share them in such a way that your followers will reshare them.

Resharing, not imitation, is the sincerest form of flattery on social media, Kawasaki writes. The book suggests lots of places to find things to share and offers some ideas of how to keep on top of the “content monster.”


Have any social media trends, tips, tools or tricks to share? 

Read any interesting social media facts recently? 

Run across any fascinating infographics?

We’d love to hear from you.

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