Are you a small business owner blogging skeptic? Do you have a blog but don’t want to invest much time and resources as you don’t believe those efforts will generate revenue?
To prove to yourself that blogging is an endeavor worth undertaking, try answering the following five questions without using ‘Blogging’ as your answer:
(excerpts from ragan.com’s Infographic: How blogging boosts your bottom line)
Question #1 – What is one of the best ways to attract new customers?
If you don’t believe this infographic, check out the following two case studies:
This case study shows the positive effect of publishing 50 blog posts in 25 days by Todd Giannattasio founder of Tresnic Media.
We had content, but no readers. Here are the exact steps we took to build relationships with influencers and find an audience…
In this case study, Alex Turnbull, CEO & Founder of Groove (simple helpdesk software for small businesses), shares the process he used to connect with influential people and encouraged them to share a blog post.
Question #2 – What affects consumer-buying behavior even more than advertising?
Question #3 – What is one of the most effective ways to get more traffic?
Question #4 – What is one of the best lead sources for your small business?
Question #5 – What marketing activity is 13x more than likely to generate a positive ROI?
Blogging is not a magic wand that will get you 1K+ subscribers on each and every post. However, with consistency and engagement, blogging is a sure bet to drive traffic and increase your ROI.
Here’s the full infographic from Neil Patel at QuickSprout on How Blogging Affects Your Bottom Line: