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Can Quora help my blog grow?

Is Quora Part of Your Social Media Strategy? 3-Step Process to Easily Grow Quora Referrals by 3x

Last Updated:1 year ago By Bill Flitter Time to Read: 3 minutes

In previous posts, we’ve discussed the importance of reviewing website analytics to discover sources of growing referral traffic. Following our advice, we noticed referral traffic from Quora was starting to increase. Quora is a question-and-answer site where questions are asked, answered, edited and organized by its community of users.

The discovery of a previously untapped traffic source engaged us to come up with a strategy to see how we could significantly increase traffic. We’ve documented the steps below.

But first, the results:

Our referral traffic from Quora grew an impressive 3x between February and April!

Why is Quora Awesome?

First, you have to decide if Quora is the right place for you to spend your time. Are your customers there? Quora contains questions and answers for over 500,000 subjects and popular categories including technology, economics, and personal health. You should be able to find a niche to participate in.

Joanne Xu from Crazy Egg explains why social media marketers should get involved:

  • Great way to see what issues are puzzling your current and potential user base. Use this information to determine the direction of future content.
  • By answering questions related to your industry, you can demonstrate your expertise in the space and improve your company’s brand image.
  • You can influence people to start thinking about the problem in a new way—one that considers your product niche.
  • As long as you’ve clearly stated who you work for, you can also explain how your product can help solve someone’s problem.

Quantcast estimates nearly 800,000 people access Quora each month. Their traffic has been steadily growing.

Quora-traffic-stats

Mastering Quora isn’t complex, but it does take the time to build momentum.

Step #1: Follow topics and build your profile(s)

Try a few approaches. Follow narrow and broad topics and fine tune over time. You will get notified when there is a new question on the topics you choose.

Build out your profiles. With each topic you follow, you can create a unique profile that highlights your expertise on that topic. Having multiple profiles is a great feature that compliments a diverse background and further adds creditability to your answers.

Configure your profiles at: 

https://www.quora.com/INSERT-YOUR-USERNAME/about

For example:

Using myself as an example below, you can see I have seven different profiles – one for each topic I follow.

Bill-Flitter-Profile-QuoraStep #2: Create a Quora blog(s)

We decided to create a Quora blog with the idea of exposing our existing content to a new audience.

For instructions, Quora provides the answer.

Step #3: Engage  

On a daily basis, we performed the following tasks:

Task #1: Answered questions

  • Strategy: We pinpointed 2-3 targeted questions to answer that would drive traffic back to our blog. Although our answers were precise, we included a link back to our blog for more information on the subject.

See example below:

Each Quora answer included a link back to our blog

  • How did we choose which questions to answer? We asked ourselves the following:
    • Do we have domain expertise in the area discussed?
    • Do we have data to back up our answer? How about a blog post as a reference?
    • Are we one of the first to answer the question? We wanted to be one of the first to answer. We noticed this increased the upvotes on our answers.
  • Time spent: 15 minutes, Monday – Friday

When I responded to questions in each category, Quora had already populated the correct profile in my response – again highlighting my expertise in that subject area. Most social networks only allow for one generic profile. Having more than one profile is a unique advantage. I can showcase my many talents that expand beyond just my professional activities at dlvr.it.

Task #2: Republished blog posts

  • Strategy: When we added a blog post on the dlvr.it blog, we turned the post into a question to repost on Quora. Each Quora blog post included a summary of the main points and link back to the dlvr.it blog for more information.
  • Time Spent: 5 minutes

Repost your blog post to a Quora blogTask #3: Shared answers on Twitter and Facebook

  • Strategy: Build awareness to your answers with your existing social media audience. We used smart automation to build awareness of our solutions. When I responded to a question, the answer was automatically shared with our social media audience using Quora-to-RSS.
  • Time Spent: One-time set-up in dlvr.it using RSS from Quora.
    Quora RSS Feed to Social

We found that starting with “My @Quora answer to…” was the best format when sharing on social media.

___

What’s your experience with Quora? Do you have techniques that you found helpful? Feel free to share in the comments. 

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Category Content Marketing| Social Media Minute| Toolbox Tuesday Tags Quora| Social Media Marketing

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About Bill Flitter

Co-founder of dlvr.it. 25 years experience in marketing. Write about social media & growth hacking. Start-up guy. High school basketball coach. Love a great cappuccino. Die-hard Packers fan & stockholder. Follow me: @bflitter

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Reader Interactions

Comments

  1. DeveshKhanal

    June 5, 2015 at 6:19 PM

    Bill, how much traffic have you been getting from Quora?

  2. Brad Gerlach

    June 11, 2015 at 11:05 AM

    Been using Quora for a bit now and definitely see some decent traffic. It might not be the biggest traffic stream, but it is very targeted.

    One thing I have noticed is that my Quora Blog posts don’t really generate any traffic. I still post a short article, but answering questions seems to work better.

    I have now entered my Quora answers into my Twitter queue. I am also testing a method to get more shares, but nothing to report yet.

  3. Tyler, Easy Agent Pro

    June 20, 2015 at 4:24 PM

    Hey Bill,

    What’s traffic from Quora look like?

    I’m considering investing time into it. But what’s the ROI look like traffic wise?

  4. Bill Flitter

    June 23, 2015 at 9:34 AM

    Regarding traffic from Quora.You get out what you put into it. We are noticing the majority of our traffic coming from a just a few posts. Point there is we struck gold on a few hot topics. Mileage may vary.

Trackbacks

  1. 3 Social Media Priorities for a One-Person Content Team says:
    May 20, 2015 at 7:56 AM

    […] Is Quora Part of Your Social Media Strategy? 3-Step Process to Easily Grow Quora Referrals by 3x […]

  2. How to Create RSS feeds on Quora says:
    May 21, 2015 at 9:15 AM

    […] part of our ongoing testing of new social media channels, we created an RSS feed of our Quora answers and shared the answers on our social channels. The […]

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