dlvr.it | blog

Crazy Memes On The New Instagram Logo: Love It Or Hate It?

Don’t have time to keep up with the pace of social media? No worries. Our weekly roundup is here to help you stay on top of all the latest in social media and other interesting facts, trends, tips and questions. This week featuring opinions from around the web on the new Instagram logo.


Featured Photo: Courtesy of Matt Haughey / Twitter @mathowie

This week, when Instagram released a completely redesigned iPhone app, alongside a brand new app icon (see the new colorful image above on the right vs. the iconic “old school” camera on the left), the blogosphere revolted in immediate disgust. While most people seem to have positive things to say about the actual app update, Instagram’s new app icon has generated no shortage of negative and, at times, hilarious feedback.

Here’s a highlight of some of the more amusing and vitriolic reactions to the new icon found across the web:

Opinions Heard Around the Web on the New Instagram Logo


Opinion #1: Boy Genius Report – Yoni Heisler. The entire world is still tearing Instagram’s horrible new look apart

Nobody likes change and the tech community, in particular, seems to be especially averse to any sweeping or even minor changes made to software that they love.

Opinion #2: Adweek – Tim Nudd. May well go down as one of the biggest design fails of the year. 

Unfortunately, while it may render better in some environments, it’s a very forgettable image that will get lost on people’s phones amid the thousands of other similarly uninspired designs of most tech apps. It’s a bit baffling how this is considered an improvement—indeed, why they felt there was a need to “modernize” at all.

Opinion #3: Mashable – Raymond Wong. I hate the new Instagram icon. You can disagree, but you’re still wrong. Why Instagram’s new icon and black and white design suck

Unsurprisingly, Instagram users are having some pretty strong reactions to the new look. Some longtime users seem put off by the new colorful design while others are questioning the design choices.

Opinion #4: New York Times – Liam Stack. The Great Instagram’s Logo Freakout of 2016

Instagram changed its logo on Wednesday and, predictably, the Internet was not entirely pleased. To put it bluntly: It freaked out.

From the comments:

  • Yeah, that’s exactly what I thought – the “logo” looks like some kid played with a gradient picker.
  • I’m sure that’s exactly what happened; he just works for Instagram!
  • That’s about as long as the designer spent on it I’m sure.
  • You must not be seeing what I’m seeing. This new logo is equivalent to Coca-Cola changing its font to Comic Sans.
  • Agree 100% it’s like, Starbucks changing their logo to Barbie in a pink chiffon dress.

Opinion #5: The Guardian – Hannah Jane Parkinson. Instagram unveils new logo, but it’s not quite picture perfect

Photo sharing app unveils new sunset-coloured logo and a sleeker in-app look, but opinion is mixed.

Opinion on social media from Instagram users is split. Some are on the fence:

But those in the design business do seem to genuinely like it:

Then others, just plain make fun of the new logo…

Meme of the Week

The Best Meme of the Week Goes to Instagram’s New Logo

#1 Meme of the Week:

#2 Meme of the Week:

Hate Instagram’s new logo? Here’s how to get the old one back on your iPhone

If you’re one of the users who can’t stand the look of Instagram’s new app icon, we’ll show you how to get the old one back on your iPhone in just a few seconds, with no jailbreaking or other hacks required.

Read more.

Designer Alternatives

Designers Respond To The New Instagram Icon With Alternatives

How about this Instagram logo designed by Michael Flarup? My personal take: So much better!


Love it or hate it? We’d love to hear your thoughts on the new Instagram logo.

You can download the new logo here:


Have any social media trends, tips, tools or tricks to share?

Read any interesting social media facts recently?

We’d love to hear from you.

We’re serious! Go to our blog home page and click ‘HAVE A TIP’ in the right-hand corner.