dlvr.it blog https://blog.dlvrit.com Smart Social Media Automation Tue, 20 Jun 2017 22:44:53 +0000 en-US hourly 1 https://wordpress.org/?v=4.8 https://blog.dlvrit.com/wp-content/uploads/cropped-dlvrit-logo-512_transparent_favicon-v2-32x32.png dlvr.it blog https://blog.dlvrit.com 32 32 81031503 Using Sales Psychology to Get In Your Customer's Head https://blog.dlvrit.com/sales-psychology/ https://blog.dlvrit.com/sales-psychology/#respond Tue, 20 Jun 2017 13:00:00 +0000 https://blog.dlvrit.com?p=17946&preview=true&preview_id=17946 sales psychology featured image

I have been a student of psychology for the last few years. I learn and study how the human mind works and how our evolutionary and environmental backgrounds train us to respond to the world around us. How does this …

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I have been a student of psychology for the last few years. I learn and study how the human mind works and how our evolutionary and environmental backgrounds train us to respond to the world around us. How does this fit into marketing? Psychologists study sales psychology intensively, and their work helps us to develop marketing techniques that work. Learning and understanding how sales psychology can fit in with how we already work can help you to hone the strategy that you are already using. I know you’ve read a ton about this (and here’s one more: 6 Consumer Psychology Principles That Gain The Most Social Media Fans), but you will learn that sales psychology has a lot more to do with how you understand people than how you understand marketing.

sales psychology 1

How does psychology apply to marketing?

Before we understand sales psychology, we must understand basic psychology. Many theories talk about how people work and operate in their daily lives, but a few basics relate to how people prioritize needs, how they respond to stimuli, and how our background as human beings makes us look at the world.

What general theories can apply to sales psychology?

1 – First, prioritization of needs. The psychologist named Maslow created a hierarchy of needs. Reading the graphic b helps us understand Maslow’s hierarchy. People basically need to satisfy the need for food and water before they can move on to things that will make them feel loved and appreciated. Once these needs become satisfied, people will seek out options that will satisfy their needs to feel good about themselves.

sales psychology 2

2 – Now, to move on to how our minds respond to stimuli. Many individuals are familiar with the work of B.F. Skinner and may not realize it. Skinner came up with the idea that we can be trained to complete certain actions if certain stimuli are present by either reinforcing the behavior or punishing the behavior. This is known as operant conditioning. This idea has been reinforced in the marketing world for a long time yet to come, but we will put this together with Maslow’s work a little bit later.

sales psychology 3 - reinforcement punishment

3 – Finally, we need to discuss how our background as humans makes us look at the world. Our history as organisms comes from evolutionary changes. This much is certain. This means that we have a very developed sense of what matters in the world. Specifically, what will cause us harm, or what will make us happy. Our evolutionary background activates impulses that help us recognize threats. This threat response tells us either we need to flee or we need to fight. This is a fight-or-flight response. This evolutionary background also makes it so that we preserve energy in the face of obstacles. We want the shortest distance between ourselves and success.

Sales psychology 4 - social proof & consistency

What does any of this have to do with sales psychology?

Easy! All of these theories point to the idea that you have to satisfy certain impulses anytime you want to sell something to an individual. You need to reinforce that Maslow’s hierarchy of needs is somehow being met, you must reinforce the behaviors that have likely already been reinforced, and you must make it as easy as possible to achieve a purchase. Let’s put this into some actionable responses.

1. Satisfy the hierarchy of needs

Make sure that your product is presenting a benefit to your consumer. Whether it be to make them feel better about themselves, to help satisfy their security and safety needs, or to make them feel wanted or loved. For example, if you are selling software, convince your customers that your software will help them make their jobs more secure, or keep their financial information secure. If you’re selling flowers, show how your product is the best product to make them feel loved and wanted. Selling a service like legal services requires selling the idea that your security needs actively matter to you.

You can sell any product with the idea that it meets Maslow’s hierarchy of needs. An excellent case study of how to do this is an ADT ad that convinces a little boy that his home is free of supernatural intervention. ADT successfully not only markets to the safety and security needs of the parents but also manages to sell to the esteem needs of the family. By convincing the parents that the child is safe, they know that their loved one is safe and gives them a sense of esteem about keeping their child safe.

sales psychology 5

2. Instill a sense of reward in your consumers

This is definitely not the first time that you’ve heard this, but a sense of reward in your customers is essential to them partaking of your product or services. Not only is a sense of reward essential, but a sense of punishment may not be harmful. We see this often with cellular phone ads. Cellular companies use techniques very reminiscent of operant conditioning in their advertising.

You will recall seeing many a cellular phone commercial providing a price to their customers. These companies also knock the competitors for their lack of network coverage or lack of speed. This instills a sense of reward by indicating that you’ll get better speeds with them. It also instills a sense of punishment because you will be punished by slower speeds and worse coverage by staying with their competitors.

sales psychology 6 - verizon vs at&T

3. Make it as easy as possible to get your product

Because we are creatures who value time, we do not want to waste time messing around with a website. Try to make it very simple to find where to get the product or service. Make your checkout process friendly and inviting, and avoid the big red button. Instead, try soothing colors that still catch your attention like teal or bright blue.

In dlvr.it‘s case, a simple color change to the checkout button made a huge difference in sales. The button changed from blue to teal. It is interesting how small changes can appeal to the consumer. Remember to put yourself in your customer’s shoes and figure out what will draw the most attention.

sales psychology 8 - dlvr.it

Wrapping it all up

I know we got a little bit technical in this post, but the essence of marketing is to make something essential for your customers. Make it so that their lives are easier. Sales psychology is all about applying common psychological theories to your sales practices. While these may only be a few theories, they are widely accepted theories and will help you understand your consumer much better. Remember that once you refine your posts, you can automatically share them with a number of tools. Check out our blog post to discover useful social media sharing tools.

We have published many articles in the past about writing great blog content. Check out our article with more writing tips or find out how to use evergreen content to your advantage.

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Why You Need to Fix How You Are Marketing to Millennials Wrong https://blog.dlvrit.com/marketing-to-millennials-wrong/ https://blog.dlvrit.com/marketing-to-millennials-wrong/#respond Tue, 13 Jun 2017 13:15:00 +0000 https://blog.dlvrit.com?p=17887&preview=true&preview_id=17887 marketing to millennials wrong

Believe it or not, I’m a millennial. I know, you’ve read a ton of blogs and marketing seminars about how you’re marketing to Millennials wrong, and you need to change your tactics. I agree with most of those blogs. Our

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Believe it or not, I’m a millennial. I know, you’ve read a ton of blogs and marketing seminars about how you’re marketing to Millennials wrong, and you need to change your tactics. I agree with most of those blogs. Our team has written about this before, even. However, I, as a millennial consumer, have a little bit of a different perspective. I’m one of those people that you are trying to reach with your marketing pitches. I am one of those individuals who is seeking to leverage their buying power to get the best deal. I’m one of those people who grew up on the web and with computers in every room.

marketing to millennials wrong changing marketing

I’m also a consumer burdened by the curse of the millennials. Credit Sesame indicates that the average millennial owes $21,000 in student loan debt. Because of this, Millennials are extremely conscious consumers, only spending money on what they see as necessary. We’re going to explore some trends and incorrect misconceptions of millennials to reveal why you’re marketing to Millennials wrong.

Why does this demographic matter?

First, we need to define what millennial means. This is an extraordinarily difficult task because, to be honest, millennials don’t exist. I’m not saying that I don’t exist, or my friends don’t exist, but millennial is specifically a marketing term that was used to define a demographic that was desired by marketing analysts. Adam Conover presented some interesting insights at a marketing conference. First, the census bureau doesn’t define generations. Simply, generational differences are not actually all that big. Millennials actually can have children who are also millennials. This means that a gigantic proportion of the population is made up of millennials.

Translate this into marketing: Millennials are the ones buying stuff right now. They are the people currently having kids and are the people who are going to stores buying stuff for their kids. Millennials are the ones ordering stuff online for their kids. To put it simply, millennials are the primary consumers right now.

marketing to millennials wrong parents

Second: Millennials are the first generation to grow up ‘plugged in’, if you will. I recall getting a computer when I was at the ripe age of six. As the first kid on my block with the internet, I was fortunate enough to grow up with access to information at my fingertips. Translate that into marketing: Millennials know how to leverage technology to their advantage. In essence, your consumer can know everything there is to know about your product and target market within minutes. Millennials know the deepest corners of the internet and are not afraid to use them to their benefit.

So, why are we marketing to millennials wrong?

Believe it or not, we think about millennials in a very imperfect manner. Millennials are not only the generation of technology but are afflicted by the future generational curse that affects all ages. All generations carry the burden of the crotchety old man statements that are indicative of the reason why we are marketing to millennials wrong. The previous generation thinks that millennials are narcissistic, selfish, and lazy. Therein lies the problem with marketing to this generation.

Marketing to Millennials Wrong because more are educated

It is important to think about millennials in terms of being adults. Millennials are coming out of college burdened with debt and the lowest wage growth in the history of the US. Not only are millennials the most educated generation in history (over 10% more millennials have college degrees than their GenX counterparts), but they are also the most financially encumbered generation. Millennials have to worry about paying off student loans with wages that do not match their level of education. Many of our generational peers are coming out of colleges, planning on entering low-wage jobs as public servants or teachers.

How does the media see millennials?

marketing to millennials wrong time magazine

Even though millennials are educated, idealistic and innovative, the generation is painted in the media as the ‘selfie stick’ generation. Time magazine published a photo on its cover of what it believed Millennials looked like. The millennial is taking a selfie surrounded by captions like “The Me, Me, Me Generation”. This is the stigma that millennials have to work to overcome. Of course, we live with our parents. We have experienced the slowest wage growth in any generation. Our education necessitates frugality with our money. We have to be careful about purchases, as most of our money goes to rent, utilities and transportation.

Here is where marketing comes in. Remember your demographic. Entitlement doesn’t typically enter our vocabulary. We are smart, educated, and innovative. Bear in mind that we are setting out in life to make our own lives better and the lives of others better. We care about things like climate change, women’s rights, and wealth distribution. These are what we care about. Alienate us, and we will probably not like your brand.

Marketing is now NOT about selling a product, but about selling a vision. Millennials care about how your product or service is going to make their lives easier or will make the world a better place. Because we are such frugal consumers, we do not tend to give the benefit of the doubt. We build loyalty to our favorite brands and stay with them for years, as long as they are good to us. If they aren’t, we won’t waste our money anymore, and we’ll move on, quickly.

How are others implementing branding strategies with this in mind?

marketing to millennials wrong steve jobs

One of the excellent brands that has built a seriously loyal following is Apple. Yes, they make great products, but they also have figured out how to market them to those who can make use of them. As the technology generation, millennials care about their tech and how easy and secure it is. In fact, Apple has created products that are very user-friendly and extraordinarily secure. These characteristics matter to the tech generation.

The man behind this company’s success is widely regarded as one of the world’s foremost marketing geniuses, as he found a way to both make a great product and market it in a way that communicated his vision. Steve Jobs cornered the market on genius in the technological world, as he found ways to leverage existing technology and make it work for the most recent generation. He made the product appeal to the millennial generation and helped them to understand its meaning. I have never accused him of marketing to millennials wrong, even though his company was created during an entirely different generation.

How can we apply these lessons?

Consider that you may already be using these lessons. You might already be marketing to Millennials correctly. Many companies, however, consider marketing to millennials wrong to be a small price to pay. Applying these lessons means understanding the place that your consumers are in. Consider how your product will make their life better. Examine the lessons of Steve Jobs, who made products better for his consumers. Think about Bill Gates, who makes the world better with the products that his company makes.

Remember that Millennials don’t necessarily care about the selfish motivation of new products, but rather, how these products benefit everyone in the long-term. Consider how many viral marketing campaigns haven’t been about how a person would benefit, but more so about how the world would benefit. All of these traits are quintessential to the mind of the millennial and what they care about. Remember these characteristics when creating your marketing plan. Go forth and make the world a better place for the millennial. Check out some of our other articles about how to write for your blog and also how to market on a budget.

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7 Productivity Apps Guaranteed to Make You A Blogging Rockstar https://blog.dlvrit.com/productivity-apps/ https://blog.dlvrit.com/productivity-apps/#respond Tue, 06 Jun 2017 13:15:30 +0000 https://blog.dlvrit.com/?p=17792 7 Blogging Productivity Apps We Couldn't Live Without

Over the last year or so our marketing team has tried too many productivity apps to count, and in one way or another the majority have let us down.

Some were too complicated for minimum value; others don’t allow any …

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Over the last year or so our marketing team has tried too many productivity apps to count, and in one way or another the majority have let us down.

Some were too complicated for minimum value; others don’t allow any kind of teamwork. A few cost too much and lack of integrations broke the deal for others.

The bottom line is that to create the best blog content you can while not wasting your time; you need to be picky with your tool belt.

If a carpenter’s only as good as his tools, then a blogger is limited by the apps they use. Luckily, our team has found seven standout examples that have endured.

7 Standout Blogging Productivity Apps

In the right hands (and when used correctly), these productivity apps can save an immeasurable amount of time. They also bring insight that would otherwise be inaccessible – from finding out what’s popular in your niche to keeping you focused and quantifying your success.

Natural talent and general writing skill will certainly make up the bulk of your efforts (tools don’t make the perfect blogger, after all) but using these seven blogging tools will make sure that you can be more productive, and that your efforts are getting the maximum return.

Let’s get to it.

Grammarly

Grammarly is practically God’s gift to bloggers. If you somehow haven’t heard about it, it’s a productivity app which checks your spelling and grammar as you write.

Sounds good, but why not just use a spellchecker?

Well, Grammarly has a Chrome extension which allows you to track and check the accuracy of your writing across the web (aside from a few exceptions). Whether you’re typing in Facebook, Google, Slack, or Trello, you never have to worry about being off the mark again.

Admittedly, it isn’t entirely foolproof. The most notable exception that Grammarly can’t track is Google Docs. Unfortunately, it’s a little awkward for those in our team who prefer writing in docs before transferring to WordPress.

However, once inside WordPress the checks begin, pretty much nullifying any awkwardness caused.

Not only that, but you’re given an email every week which rounds up your word count, number of mistakes, and number of unique words used while comparing it to the weekly average for the rest of the Grammarly user base.

These stats are perfect for keeping yourself motivated! At the end of the week, you can see that you’ve been more active than 99% of Grammarly users, and even share stats with the rest of your team in a mini-competition.

Just remember that these stats aren’t exactly accurate (unless I “really” did manage to write 200,000+ words in a week).

productivity app Grammarly

BuzzSumo

BuzzSumo is a great tool which allows you to search for the most popular content either on a website or using a keyword. Honestly, I can’t count the number of times this has saved our hide and clued us in on what keywords we need to be targeting.

For example, let’s say that you wanted to target the keyword “business processes.” Using Buzzsumo, you could search that keyword and see what the most popular content is, and therefore get an idea of what you could write to get some traction on social media.

Alternatively, if you wanted to guest post for a particular site but weren’t sure of the kinds of posts they’re most open to, plug their blog’s URL into Buzzsumo and check out what their top shared articles are.

Chances are, pitches with a similar format or topic will go down better than if you pitched something out of the dark.

There’s a fundamental distinction here though. BuzzSumo shows you the most shared articles on the site or in the keyword you search for – it doesn’t show you the highest ranking.

Remember – just because you shared something a lot does not mean that it will secure your place on the first page of Google and bring in recurring traffic.

Ahrefs

After the most recent updates to Google Keyword Planner, Ahrefs has taken over as our primary keyword research app.

It is now much easier to search keywords by bulk. Ahrefs keyword explorer suggests helpful variations without any extra input on your side – it’s a win-win, especially as our old process made use of 3-4 different apps just to make sure that we generated enough variations to cover all bases.

Just plug your keyword idea into the keyword explorer and away you go.

Their site explorer is also an invaluable tool for our team once we’ve chosen a keyword and are deciding the kind of content we want to create. By putting the URLs of the current top ranking sites for our target keyword into Ahrefs:

1 – We get a better breakdown of the reasons for why a post is ranking

2 – How hard it will be to beat it

Focus@Will and Spotify

Yes, yes, this is a bit of a cheat, but both are absolutely invaluable even though it’s best to only use at a time. Hence I present you with Focus@Will and Spotify.

It’s next to impossible to keep up your concentration levels in complete silence reliably – your brain starts to stagnate, and your ideas turn to mush. At the same time, we all know how difficult it is to focus on something when there’s non-stop blaring noise.

Focus@Will and Spotify productivity apps

Focus@Will and Spotify do a great job of filling the dead air with music that’s not sufficiently interesting to be distracting, and engaging enough to frame the task at hand in a better light. The choice between them comes down purely to preference.

I, for example, use Spotify because that’s where my personal music collection is (so I already have the paid account). I’ll search for a focused music (or classical) playlist to put on in the background at the beginning of the day, and then get cracking.

On the other hand, Ben Mulholland prefers to use Focus@Will due to the lack of anything but music designed for focus – he doesn’t like to have the temptation to put on his favorite artists and jam along, and Focus@Will stops that by not providing him with them.

Focus@Will also lets you set timers and track your productivity at the end of every session. The app creates a graph over time which is invaluable for showing you your ideal time of day to get things done.

Pomello

Pomello is a simple app which can be boiled down to a time tracker which uses a variation of the Pomodoro Technique.

The timer sits at the front of your desktop, lightly ticking away and chiming at the end of each session. Sounds pretty run-of-the-mill, right?

Well, Pomello’s integration with Trello is where things get interesting.

By linking it with your Trello account, you can:

1 – Assign the time you track to Trello cards

2- When a session is finished (by either the timer running out or you, manually finishing it), you can move the Trello card to different columns from the Pomello interface.

Plus, every card you track time on gets a cute tomato on it, which is nice.

Trello

Trello is a beast of a project management app, and without it, our team would probably have fallen into disarray long ago.

It works on a system of boards, columns, and cards. Think of each board as a new cork board on the wall, each column as a group for your tasks, and each card as a task.

For example, we have a “Blog Articles” board which is separate from our “Guest Posting” board and all of our personal boards. Then, inside the “Blog Articles”, we have columns for “Ideas”, “Work in Progress”, “Needs Review”, and more. Finally, cards in the columns contain a single post each.

Trello productivity app

This means that you can:

  • Create a card in “Ideas” and give some details on it
  • When writing the post, move it to “WIP”
  • And move to “Needs Review” when the post is ready for peer checking/approval

So, those are the blogging productivity apps which our team couldn’t live without – what about you? Do you have any others which are vital to your own approach? How do you use them?

Let me know in the comments below!

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Guest author Benjamin Brandall is a writer at process.st. He has appeared on TechCrunch, The Next Web and FastCompany.

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9 Great Ideas to Bring Summer Fun into your Workplace https://blog.dlvrit.com/summer-fun/ https://blog.dlvrit.com/summer-fun/#respond Tue, 30 May 2017 16:45:00 +0000 https://blog.dlvrit.com?p=17859&preview=true&preview_id=17859 Summer Fun featured image

In my office, we make fun a priority. With summer upon us, even more, fun options present themselves. We have opportunities to have summer fun in and outside of the office. Research shows that productivity improves an average of 12% …

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In my office, we make fun a priority. With summer upon us, even more, fun options present themselves. We have opportunities to have summer fun in and outside of the office. Research shows that productivity improves an average of 12% among happy employees, so keep the fun coming in the office!

We have compiled a list of nine super fun ways to bring summer fun to the office or outside with your team, whether large or small.

Summer Fun in the Office

1 – Office Luau

Office theme parties are a solid way to bring some fun into the office. Luaus, in particular, are an excellent way to both decorate your office and involve your team. Have your team wear their most Hawaiian attire to the office, have a potluck, or cater in lunch. Here in Portland, we have an awesome cultural scene that includes quite a few Hawaiian restaurant. Find your local Hawaiian restaurant, or distribute recipe ideas via email for your party. Have management bring in drinks and set up a cooler, or a kiddie pool filled with ice for a fun feel. Finish it off with tiki torches, grass skirts, and a flower lei. Check out this allyou.com article about how to make low-cost luau decor.

Summer fun in the office having a tiki party

2 – Office Yoga Parties

Summer is a great time to get in shape, and what better way to get in shape than taking a break from your work? At my office, we are in a communal area with no walls and plenty of natural light. Even if you don’t have these conveniences, though, there are plenty of ways to make your office a comfortable place to relax. Take a few minutes every couple of hours and lay out a yoga mat. Do some gentle stretching to loosen up and get away from your computer screens. Try a guided meditation if you don’t have the ability to stretch out. Even try some office chair Yoga stretches. Check out Entrepreneur’s article about how to make Yoga into an office practice.

summer fun office yoga

3 – Cook-offs or Potluck Contests

Some of the best office parties that I’ve ever been a part of were parties where we cooked our own food and brought it to the office. I remember an office party where we decorated a large conference room with sombreros, giant paper flowers, and vibrant tablecloths and had a salsa contest and potluck. Another office party was one held with a simple electric grill, an assortment of cheeses, and a few crockpots of soup. Yet another still, we brought fixings for a nacho bar. If you opt for a contest, put out simple ballots, label dishes with a number, and have everyone taste and vote for their favorites. Check out Buzzfeed’s article for some yummy salsa recipes.

summer fun salsa recipes

Short Excursions to Bring on the Summer Fun

4 – Take your team out to lunch

Pick a restaurant within walking distance and take a short walk with your team to get there. Your walk is a great opportunity for team building.

  • Have a scavenger hunt on your way.
  • Pick some topics to get to know each other.
  • Mix up teams by sending different teams on different routes to your destination.

Our team likes to get together at a local brewery and spend some time just talking. We enjoy getting to know each other at a local brewery or restaurant. If you can’t take the team out to a restaurant, take your team out for a picnic lunch just outside the office at a local park or even on your office lawn. Check out some icebreakers that will make your picnic even more fun.

summer fun icebreakers

5 – Create a scavenger hunt (either inside or outside your office – preferably outside!)

I know we talked about scavenger hunts in the last item, but this is a dedicated scavenger hunt. The idea is that you will give your team competition that will involve traveling around the office, and hopefully, they will engage with one another in the spirit of playful competitive banter. Hide stations around the office that will have checkpoints or even other clues. Give them clue #1, then make them find the rest of the clues. If your team is anything like mine was when we did this, you will have a ball giving each other hints as to where to find other clues, talking about what stations you’ve found, or taking a break on the lawn. Take a look at teambonding.com’s list of tips to create your own office scavenger hunt.

summer fun team bonding

6 – Mount a wellness challenge for your team

Summer is by far the best time to get in shape. Swimming, walking, biking, hiking, and even windsurfing are great activities that can be done in a ton of different locations. If you can afford it, give your team some flex time during the summer to provide them with the option to get outside and exercise. Better yet, offer them an incentive to do so. Find a cool prize that your team would enjoy. Maybe a gym membership for six months (for those horrific winter months), perhaps a fitness gift basket that includes a yoga mat, water bottle, hand weights, and resistance bands. Maybe you can even provide a leisure activity like movie tickets and dinner for the winner!

All you have to do is provide your team with a method to track their exercise. Have them email you a selfie after they’re done working out with the amount of time their workout lasted. Provide them with a log that they can fill out. You could even get your employees to show the world how they get out and exercise using social media – if you are so inclined. Use a hashtag and the person who posts the most exercise photos wins the challenge. Set a daily limit and let them go wild! Use Huffington Post’s list of 50 Summer Activities to Burn 50 Calories to put out some ideas for your employees.

summer fun exercise challenge

Longer Excursions for Amped Up Summer Fun

7 – Take your team to camp

We live in a world of many activities, yes, intended for kids. But many of these places that have camps for kids also have activities for adults. Check your local area for a camp that has outdoor courses, zip lines, or lots of trails for biking and/or horseback riding. If you can afford it, a retreat for your employees can provide a much-needed recharge for your team members and can even stimulate brainstorming for new or improved ideas for your product. In the Portland area, it is but a short drive to any number of these locations, and they can be a simple day trip. Carpool in smaller numbers to increase team interaction.

If you don’t have a place like this nearby, you can even make your own. Create a capture the flag course, tug of war, obstacle course, and keep plenty of water on the sidelines for hydration. Your team will thank you for it. Take a look at Venture Team Building’s 60+ free team building activities for some ideas as to how to create your office field day.

summer fun teambuilding

8 – Find a boat

Here in the Willamette Valley, we are very fortunate to have many surrounding bodies of water and many options to find ourselves upon them. Summer fun in the Willamette Valley is, in large part, on the water. We have windsurfing, fishing, jet boating, and many other options. For bigger teams, find a tour company who will let you bring a large number of people aboard. If you’re in Seattle, consider a whale watching tour (I highly endorse these, as I had a blast on mine). If you’re in the Willamette Valley like me, consider a jet boat tour. For all, you New Yorkers, put your tourist cap on and take a sightseeing boat tour. The possibilities are endless on bodies of water. For a less expensive option, check out these water balloons for a cheap alternative to paintball.

summer fun water

9 – Pick a sport, any sport

Put up a volleyball net, put out a couple of cones for a makeshift soccer goal or football goalpost, go golfing! The world is your oyster in the summer. Our team loves to go golfing. Your team may prefer running around on a soccer field. Perhaps someone has a badminton set! All of these options are a great way to bring you together and to get exercise. And, bonus, you may end up teaching a team member a new sport! You could even get some Nerf guns and have an indoor Nerf gun battle. Any fun is good fun!

summer fun at the office in suits and ties

Wrapping it up

I know it seems like it may be a waste of time to do any of these activities. I promise, though, you will enjoy these activities with your team, and they will be euphoric afterward. Any time I spend outside, always makes me feel great and refreshed. Sure, they may be reluctant at first to participate, but these types of activities are infectious, and your team will thoroughly enjoy them. So get out there and enjoy your summer fun!

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How to Select the Most Visually Appealing Facebook Images for Your Posts https://blog.dlvrit.com/facebook-images/ Tue, 23 May 2017 17:30:00 +0000 https://blog.dlvrit.com?p=17843&preview=true&preview_id=17843 Using Facebook Images to Boost Traffic

We all know that Facebook is one of the most widely used social media platforms in recent history. In fact, according to Pew Research Center, 79% of all online adults are on Facebook. These are moms, grandmas, sisters, brothers, …

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We all know that Facebook is one of the most widely used social media platforms in recent history. In fact, according to Pew Research Center, 79% of all online adults are on Facebook. These are moms, grandmas, sisters, brothers, aunts, uncles, and friends. Most importantly, these individuals are the people that will be looking at all of your content. Your content must catch their eye on their timelines. According to Brandwatch, users spend an average of 20 minutes per day on the site. This means that you only have 20 minutes to catch their eye and draw them to your post. How do you do this? Facebook images are the best method to draw your audience’s attention to your content.

Images are extremely powerful in conveying messages in social media even with a single glance. – Kristel Cuenta

How do I select the right Facebook images?

Choosing a Facebook image can be a daunting task. Even the idea of a picture to match your message can sound complicated. There are a few rules to select the most appropriate images.

Facebook itself has published a cheat sheet about selecting the right images for an ad campaign.

facebook images cheat sheet

What can we learn from this, even if we’re not planning on purchasing Facebook Ads?

We can learn a lot from this:

  • First, we can learn that using Evergreen content can potentially become stale over time if it is not updated. Refreshing the Facebook images in your Evergreen content can draw a bigger crowd.
  • Second, we learn that even something as minuscule as poor lighting can destroy interest in your post. The details in your images matter!
  • Third, we can learn that even when using fresh images, consistency is important to keep your audience engaged.

Related to this sentiment, make sure that your image is consistent with your message. Don’t choose a picture that makes no sense with what you’re talking about. If you’re writing about your restaurant, post an image that could’ve come directly from your restaurant, or even take a high quality, well-lit photo of your restaurant.

Consider experimenting with different Facebook images

Consider Facebook’s advice to keep your images fresh.

James Scherer chose a few examples in his article about posts that drew attention on Facebook. Some did poorly, and some did well. I, however, like to view these images in a context of “how can they change the image without changing any text?” This was the lone standout for me:

The reason that this post stood out was that it was very simple to change the picture without needing to change any text at all. Just choose another photo of a holiday scene. Perhaps a scene with a family surrounding a beautifully decorated tree. Maybe a picture of a door with a wreath. Possibly even a GIF that showed this same door opening to reveal snippets of a Twitter conversation. The possibilities are simply endless with this post content and using Facebook images can draw your audience in even more.

Don’t forget to connect with your audience

Some of the most effective Facebook posts that I’ve seen in recent years are Facebook posts for non-profit organizations. These organizations use their charitable subjects to solicit donations, and they do it quite effectively. This post is one that I came across on my own timeline recently:

Why is this post effective?

The story is told by the dog initially. This post has used a happy, healthy dog to draw your attention and then draws your attention even further by telling the dog’s story. In this case, the dog, Parsley, had her life turned around by a grant offered by a non-profit organization. Posts like these can help your audience understand the good work that you’re doing and why you need further donations to help more pets. I find posts like these highly effective because they remind us of our own dogs and cats and therefore, help us to make a decision as to whether or not to donate funds to these causes.

Most of all, make it personal!

Your Facebook readers will not care about your story unless you care about your story.

Make an appeal to your readers to help them understand why your business or topic is important. Help them to comprehend the appeal of your product or business and then help them access it. Stock images are helpful to draw attention, but helping your audience to connect with your posts on a personal level is the best way to reach someone who will remain loyal to your following for a long time to come.

  • Show those you want to reach a new view into your life.
  • Show them your surroundings or your business.
  • Give them a behind the scenes look at what you would want them to know about the operations of your business.
  • If you are running a non-profit organization, introduce your viewers to some of the beneficiaries of your donations.
  • If you’re running a print shop, show them some of the products that you are passionate about.
  • Even show them a team member who is dedicated to making the best product for a customer.

Commitment is the name of the game with this type of post, and your images should reflect that.

I found my perfect image, now what?

Now that you’ve found your perfect image, there are a few steps that you will need to follow to make sure that Facebook picks out that image. The best method to choose the correct image is to utilize Open Graph image tagging. This is the type of tagging that will most often tell Facebook which images are the best to use. If you use a WordPress site, you can utilize this procedure to add these tags to your posts. Once you have added your Open Graph tags to your post, you can simply put your RSS feed into dlvr.it to automatically pull and post your content. Simply prioritize your Open Graph tags as your preferred image detection, and dlvr.it will take care of the heavy lifting. Visit the dlvr.it support site for more information.

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5 Innovative Examples of Leveraging Social Media to Enhance your Brand https://blog.dlvrit.com/leverage-social-media/ Wed, 17 May 2017 13:00:00 +0000 https://blog.dlvrit.com?p=17824&preview=true&preview_id=17824 5 Examples of How to Leverage Social Media to your Advantage

We have all watched companies going viral in their quest to take the internet by storm – companies who captivated our attention and made us laugh and cry with their engaging content. Companies like TrapKitchenLA and Taco Bell have figured …

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We have all watched companies going viral in their quest to take the internet by storm – companies who captivated our attention and made us laugh and cry with their engaging content. Companies like TrapKitchenLA and Taco Bell have figured out how to leverage social media in their favor excellently. Given these outstanding examples, we can find new and compelling ways to define our brands and reach our customers more readily.

Consider the words of Kevin HarringtonLikes are not profit.

The following five companies found ways to reach their customers on a very powerful level and managed to leverage their social media profiles into something that made a real difference to their customers.

Here are the 5 innovative case studies on how to leverage social media to enhance your brand:

Wendy’s 18 Million Retweet Campaign

This is perhaps the most recognizable retweet campaign in recent history.

Wendy’s received a Tweet from a young fan of their Chicken Nuggets. The fan wanted to know how many Retweets he would need to receive free nuggets for life. Many followers of social media and the news remember this very famous beginning.

leverage social media Wendy's

The teen obtained Retweets from influencers all over the world. Many celebrities like Aaron Paul and Ellen Degeneres Retweeted, along with Microsoft, Google and Apple Music. All of these influencers got in on the action. But Wendy’s itself remained the focus, creating a new hashtag campaign, #nuggsforcarter.

Carter failed to meet the 18 million Retweet number, but successfully obtained his nuggets for life, as he broke Ellen Degeneres’s record for most Retweets. Wendy’s gave Carter free nuggets and a large donation to the Dave Thomas Foundation for Adoption, establishing their brand as one to give and receive. This publicity not only endorsed their product but also showed that they can be philanthropic while still providing positive feedback for their brand.

TrapKitchenLA Finds a Way to Leverage Social Media via Instagram

TrapKitchenLA is one of the most fascinating social media stories out there. A group of people get together as individuals and run a restaurant via Instagram. These people cook “homey” comfort food out of a small, makeshift commissary. Even via this little kitchen, they create beautiful dishes that entice their customers every day.

Their customers find photos like this on their Instagram account every day:

How to leverage social media with food pics from TrapKitchenLA

These cunning chefs have figured out a way to leverage social media channels to bring them more and more business.

  • Every day, they post photos of their photogenic fares to entice new customers and loyal followers to come to their establishment.
  • They tell their customers to put in their orders early, as they may sell out fast.

This sense of urgency leverages their social media accounts to obtain orders very quickly and to sell out of product before the end of every day.

Disney Shares for Make a Wish dollars

The idea that Disney doesn’t know how to leverage their brand is a little bit crazy.

We all know their characters, films, and theme parks. And yet, they waged war on social media to make sure that sick children got the experiences that we all knew that they deserved. All their followers had to do was to post a photo with them wearing their Mickey Mouse ears and hashtag #shareyourears, and Disney would donate $5 to the Make a Wish foundation.

How to leverage social media using Disney's "Share Your Ears" campaign

Disney didn’t make their followers share only Mickey Mouse ears but also allowed their followers to post DIY versions of the famed ears. This gained a huge social media following that met the fundraising goal for the promotion almost immediately after the promotion launched. Disney used social media to reach its followers and engage them in a promotion that did nothing but benefit charity. In the end, Disney won, and the Make a Wish Foundation won.

Cards Against Humanity Black Friday 2015

We’ve talked about using social media to earn money for charity, enhance your brand image, even sell food, but what about selling nothing for something? Cards Against Humanity leveraged social media followers to create a buzz about a crazy idea: sell nothing for something.

How to leverage social media using Cards Against Humanities philosophy

Cards Against Humanity used their social media following to raise $71,145.00!

They posted an accounting of what they did with all of the money in a special post. CAG acknowledged that they thought that most fans would think that they used the money for charity, but instead, they decided to give back to the people who make all of that happen, their employees. The employees all had wish lists that were fulfilled by the company and by the donations of fans all over the place. A truly excellent example of what it means to leverage social media followers.

The 2014 Taco Bell Twitter Blackout

Taco Bell figured out a new way to get its app in the hands of as many fans as possible. Taco Bell blacked out its social media accounts. For the entire day, all it posted was a graphic telling people to go to the app. The app was the only place where info could be found.

How to leverage social media using Taco Bell's blackout strategy

The social media blackout was a huge success for Taco Bell. Not only did they direct people to their new app, but they also drove mobile sales. Taco Bell said that they had processed mobile orders for 75% of its stores the day after launch. Interestingly, social media shutdown worked for Taco Bell in a way that seems incredibly counter-intuitive.

What can we learn from all of these examples?

We have learned, in essence, that conventional, is boring.

People are attracted to the unusual and the unusual can help to drive your following.

We’ve also learned to continue to drive your brand with your social media campaigns.

  • Disney drove their brand through ears.
  • Wendy’s drove their brand through a hashtag.
  • Taco Bell didn’t say anything at all, but let their app speak for them.

All of these methods continued to impress their followers and drove more and more readers into their circle.

The common thread: How to leverage social media

Even with all of the variety and diversity in all of these campaigns, we have found a common thread. The voice and the tone of these campaigns matched the audience that they targeted.

  • Cards Against Humanity knew their readers and knew that they would be willing to provide funds without knowing where that money was going.
  • Disney knew that its followers were creative enough and passionate enough to post their photos for charity.
  • Wendy’s knew that their social media accounts would blow up at the suggestion that someone would receive a prize just for Retweets.

All of these companies knew their audience and knew where they would like to go.

As always, let’s talk tools

dlvr.it can help you schedule any campaign that you would like to run for your social media following. It is a tool that can schedule posts far in advance so that you don’t have to do the legwork of posting every single time that you need to update your followers. dlvr.it can also repeat any post that you deem necessary to send out more than once (another way to leverage social media). Check out dlvr.it’s support site for more information.

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4 Reasons Why Evergreen Content is Important https://blog.dlvrit.com/evergreen-content/ https://blog.dlvrit.com/evergreen-content/#comments Wed, 10 May 2017 18:30:09 +0000 https://blog.dlvrit.com?p=17794&preview=true&preview_id=17794 How to Create Evergreen Content that Stands Out in a Crowd

Evergreen content creation can be very challenging. It’s difficult to create content that will last a long time and can be considered timeless. Fortunately, there are some rules to creating the right kind of evergreen content that will keep your …

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Evergreen content creation can be very challenging. It’s difficult to create content that will last a long time and can be considered timeless. Fortunately, there are some rules to creating the right kind of evergreen content that will keep your audience coming back for more. As content creators ourselves, we have a little bit of experience creating this kind of content and re-promoting it so that our readers will continue to notice our content.

Evergreen content is content that is always relevant—much like the way evergreen trees retain their leaves all year around. – Rachel Deahl

Evergreen content creation requires a two-pronged and creative approach.

What is Evergreen Content and Why is it Important to My Marketing Strategy?

Evergreen content is a crucial marketing tool. As the name implies, it is content that will likely never lose relevance. Some evergreen content will require a little bit of updating, but for the most part, this content should be timeless.

Some great examples of evergreen content are already in your social media feeds. Think about the marketing strategies of BuzzFeed and Real Simple. All of these content creators have one thing in common – they are excellent at making sure their content never ages out of production.

Real Simple’s home page, for example, looks like this:

evergreen content home page

What do we notice about this page?

Sure, there is an article about Cinco de Mayo, as this was current when we took this screenshot. And, yep, those sneakers are probably not always going to be $65 (unfortunately). However, other articles in this post are currently relevant but also just as pertinent to other times in life.

When can we use recipes for baked goods? Pretty much anytime.

Any event can be a place for a sweet cake or cookie. And guess what? This article gives you eleven options that may look like they’ve come from a professional bakery. The best burger ever? We could use this at Labor Day, Memorial Day, the Fourth of July, or really any family event. The most important aspect of evergreen content is that all of these articles are already done. They do not require any additional editing or updating. You may choose to publish more topical content that might need little updates every year, but for the most part, content like this should be a no-brainer.

A Case Study

One of our articles, 21 Unique (and Inexpensive) Gift Ideas for Boss’s Day remains one of our most popular posts to this day.

evergreen content exampe

Why is this the case?

First, the article mentions Boss’s Day. Even though this is one day a year, these gift ideas could apply for birthdays, office holidays, or a special occasion for your boss. More importantly, these gift ideas represent unique gift ideas for anyone in your house for which you have run out of creative gift ideas. A piece of content like this is valuable because it is giving your audience something that applies to everyday life.

Tip #1: Make sure that your evergreen content is useful to your audience

Make sure that your evergreen content is helpful to your audience. We opted to utilize Boss’s Day as a useful guide because our blog primarily discusses business and marketing. Everyone in this field has a boss and can relate to the struggle of finding a gift for your boss or coworker. You may have a blog that discusses issues that face single moms, gardening, or politics. Content for these types of sites can include tips on how to keep your toddler busy, or when to plant your azaleas or grassroots organizing for dummies. All of these types of content can be used for many years and can also serve a much larger purpose.

Take this article for example:

Make sure that your evergreen content is useful to your audience

Notice that this article is from Parenting magazine and is likely geared toward parents of young children. But also notice that this type of article can appeal to professional daycare providers or nannies; anyone who may have a tough time keeping toddlers busy while they care for an infant or older child. This applies to any content out there. If you want to make it evergreen, make it specific to your target market, and it will end up being relevant forever.

Tip #2: Do not neglect your social media accounts

As important as it is to create evergreen content for your blog, it is just as important to create evergreen content for your social media accounts.

Bulk.ly created a blog article that discusses how important your social media feeds are and in turn how important evergreen social media posts can be. They suggest many tactics on how to create this content – like using open-ended questions, sharing your favorite tools, asking for testimonials from your users, or posting links to guest posts.

 Do not neglect your social media accounts use evergreen content

Open-ended questions can be something like “It’s Friday. We’re getting ready to leave the office. What are your plans?”

This engages your readers by giving them the opportunity to provide their own thoughts. Surprisingly, these posts receive a ton of attention and can end up generating hundreds of retweets. Sharing your favorite tools can engage your target demographic and provide more attention to your social media feeds. These tactics can be immensely helpful in increasing attention to your social media accounts. Check out the bulk.ly article for more tips and tricks for creating evergreen content for your social media accounts.

Tip #3: Don’t make your evergreen content all about your products

Lori Ballen recommends including this content because it will not age as quickly as other content. Your products will evolve and change with time, and including nothing but detailed descriptions will age your content much faster than it needs to age.

For example, if you have a promotion that involves prizes, this content will age very quickly. You may be a car dealership giving away a new car. But a post about that model of car will last all year! Reviews about the type of vehicles will stand the test of time.

evergreen content image 1

Tip #4: Avoid dates whenever possible

This tip may seem obvious, but dates can be included anywhere in your blog posts. Even the URL can have a date in it, and it’s possible to remove this date. Remove dates from your content, from your URL, and from your meta description. Avoiding dates means avoiding the appearance that the content is out of date. Small updates will keep the content fresh.

evergreen content image 3

Why is evergreen content for me?

Evergreen content can be useful to any business, small or large. BuzzFeed is very successful at providing everlasting content, whether it be through quizzes or through top ten lists. All of this content can be used over and over. You do not have to be BuzzFeed to be able to create and use evergreen content. Evergreen content also can provide new SEO opportunities, as it remains around forever and remains relevant forever. This can improve search results for all of your articles.

What software can help me publish this content?

dlvr.it has the ability to set up Reposts of your Evergreen content. Setting up Reposts can take the guesswork out of republishing your Evergreen content. dlvr.it is capable of scheduling Reposted content up to 12 days in advance and up to 12 times. For more information about Reposting, visit dlvr.it’s support site.

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Best Social Media Tools for Marketing Gurus https://blog.dlvrit.com/social-media-automation-tools/ Tue, 02 May 2017 20:13:59 +0000 https://blog.dlvrit.com?p=17763&preview=true&preview_id=17763 Best of the Best: 9 Social Media Automation Tools to Boost Traffic

Social media automation is a topic that is a little bit touchy for many individuals who are weary of the consistent bombardment of content. However, for those who want to boost their audience to reach many more people, social media …

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Social media automation is a topic that is a little bit touchy for many individuals who are weary of the consistent bombardment of content. However, for those who want to boost their audience to reach many more people, social media automation is necessary. We’ve talked about reposting content to double your reach, but what are the best social media automation tools that you can use to help you with the seemingly monumental task of making sure that your traffic is consistent?

There are huge efficiencies to unlock here, but at the same time, there remains one big question: How do you automate your social media presence and stay in the conversation with your audience?Kevan Lee

Remember, though, there are many important strategies to consider when automating content. Check out our previous article to find tips to increase productivity in this area.

What are the Best Social Media Automation Tools to Better Reach My Audience?

The internet is chalk full of tools that are useful in this arena. Many sites exist to make your life easier by taking some of the burdensome work off of your shoulders. We’ve compiled a list of the nine best social media automation tools (in no particular order) to help you make a decision as to which tool is ideal for your needs. We asked the following two questions:

  • What makes this one of the best social media automation tools?
  • What should I be concerned about?

Here are the nine best social media automation tools:

1 – dlvr.it

dlvr.it offers many options to automate posting to social media. From automating your blog within minutes of publishing – to scheduling posting – to repeating posts automatically, dlvr.it has a full arsenal of tools to make your life easier.

dlvr.it blog screenshot 2

What makes this one of the best social media automation tools?

dlvr.it offers the ability to post multiple posts per day from an RSS Feed to Socials. On the basic plan, users have the option to post to three different socials from different platforms. Free users can also use content filters to exclude any posts that do not meet criteria automatically. dlvr.it also offers Instagram integration as an input, as well as Twitter and Pinterest. This platform integrates into many different social media platforms. dlvr.it also offers the ability to either schedule posts, or post automatically.

The Pro plan is reasonably priced for most users. At $9.99 per month, users can expect to be able to use up to 10 social media accounts and up to 50 sources of input. The price tag of the Pro plan also provides access to the Echo feature. This power packed feature allows automated reposting of content from your input source up to two additional times without you having to do any further scheduling. dlvr.it also offers a free trial, which does not require additional credit card information.

What should I be concerned about?

Analytics for dlvr.it offer just click stats and follower stats. However, you can add Google analytics tags with additional parameters attached to your social media accounts. dlvr.it also does not provide in-depth demographics of followers.

2 – Hootsuite

Hootsuite has built a platform that is attractive to marketers because of its built-in analytics.

best social media automation tools hootsuite

What makes this one of the best social media automation tools?

Hootsuite’s software packs a punch using Analytics. Hootsuite provides in-depth, detailed analytics that can help you to determine your audience engagement, metric performance, and real-time feedback. Hootsuite offers basic analytics for their free users, as well as enhanced analytics for its Pro users. For its free users, RSS integrations are free and unlimited. Upgrade to their Pro plan, and you can schedule bulk messages. Hootsuite also offers its users support through free social media classes.

What should I be concerned about?

Hootsuite does offer all of these features but prevents its free users from using more than three profiles. Hootsuite also does not allow image posting for its free users. Their analytics provide a lot of power, but for the novice user, this can be very confusing and difficult to understand. The front dashboard can be a bit confusing if you are not used to looking at so much information.

3 – Buffer

Buffer is a tool that works with input sources and social media accounts to publish your content quickly and easily.

What makes this one of the best social media automation tools?

Buffer has a wealth of tools that help their users stay connected to social media wherever they are. They employ the use of a mobile app to make it quick and easy to schedule a post from anywhere. Buffer has also created a system that will work to find the best times to post your content. Possibly the most attractive feature that Buffer offers is the option to create infographics inside the tool. Buffer offers a tool called “Pablo” that allows you to create graphics within the app and will allow scheduling of this post also within the app. With access to the Pro plan, you will gain access to use RSS feeds as inputs as well as the Calendar feature.

What should I be concerned about?

Buffer offers some Instagram integration, but this integration is a tad misleading. Buffer reminds users to log into Instagram to post content. Essentially, the only automated function of these reminders is the reminder itself. Also, if you are a basic plan user, Buffer significantly limits the functionality of their app. For their basic users, they will only allow one social media account per platform, and will only allow you to schedule ten posts at a time. There is also a significant limit for their next step plan. This plan allows you to schedule 100 posts for ten profiles.

4 – Social Oomph

Social Oomph offers management of social media platforms like Facebook, Twitter, and Pinterest.

best social media automation tools social oomphWhat makes this one of the best social media automation tools?

Social Oomph integrates with a few different platforms including LinkedIn, Facebook, Twitter, and Pinterest. The most powerful feature that Social Oomph provides is to track Twitter followers and keywords. These platform analytics provide quite a bit of information about your audience so that you can tailor your content to your audience. Social Oomph also allows your employees to submit content via email, which will allow you to avoid needing to add team members to your account. You will instead be able to review and approve content from your own login information.

What should I be concerned about?

Social Oomph severely limits its free users, only allowing connection with Twitter at the basic level. Complete automation only occurs at the professional plan level, which is a higher price point than many on this list. The professional plan runs $17.97 every two weeks.

5 – IFTTT

IFTTT is a platform that allows you to set up a number of triggers. The acronym stands for If This Then That. This means if a certain condition is met, then an action is performed.

best social media automation tools ifttt

Why is it one of the best social media automation tools?

IFTTT works on the formula of recipes. You set a trigger, whether it be a YouTube video published, a Tweet sent, or a new blog post on WordPress, and then set a result. The result indicates where this content moves. IFTTT has a huge variety of triggers and resulting actions. Recipes on IFTTT are extremely varied, and possibilities are endless with the trigger options.

What should I be concerned about?

Costs can start to get steep with this platform. There are only two levels of the plan, which start at about $1,200/year and do include unlimited triggers and actions. The only other option is to pay around $6,000 per year to customize your plan.

6 – Sprout Social

Sprout Social helps business users manage and analyze social media impacts across platforms.

best social media automation tools sprout social

Why is this one of the best social media automation tools?

Sprout Social follows the analytics protocol, providing its users with many different types of analytics and interactions. Google Analytics are an essential feature of what Sprout provides. They integrate this into their dashboard so that you don’t have to run to Google to find out why your traffic may have dropped. Team members may also be added to all plan levels. They also have options to automate your social media content via a Social Content Calendar. Sprout also can decide the optimal times to deliver your content if you have trouble deciding when to publish.

What should I be concerned about?

Sprout is one of those platforms that is on the more expensive side. While they do offer a 30-day free trial, they also start their pricing at $99 per user per month for their most basic plan without adding additional users. Sprout also lacks Pinterest, Instagram, and multiple Google+ page interfaces. These features may be available on one of the other tools mentioned previously.

7 – CoSchedule

CoSchedule is a more robust platform that allows for posting and scheduling in a drag and drop calendar format.

best social media marketing tools coschedule

Why is this one of the best tools for social media automation?

CoSchedule offers a drag and drop format calendar that allows you to categorize your posting. This tool also allows you to select evergreen content, which can be posted indefinitely. The tool will also select the most popular posts in your history and repost them for you. CoSchedule also has integration options with Buffer.

Why should I be concerned?

CoSchedule is similar to Sprout Social in that there is no option for a Free plan. The lowest cost plan offered by CoSchedule is $30 per month for 10 Social Profiles and one user account. In our experience, CoSchedule does require a lot of initial setup. There is a significant time investment up front in setting up the account and calendar. However, once set up, only minor alterations are required.

8 – MeetEdgar

MeetEdgar is a platform that enables you to schedule evergreen content quickly and easily.

best social media automation tools meetedgar

Why is this one of the best social media automation tools?

MeetEdgar provides scheduling tools for multiple social media platforms. The scheduling tool is quick and easy to set up and can be set up to send content multiple times. MeetEdgar also provides extensive video tutorials on their site and screenshot support documentation, which makes it far less difficult to set this up.

Why should I be concerned?

MeetEdgar is useful for a few platforms, like LinkedIn, Facebook and Twitter, but does not offer integration with any other platforms. The software also does not provide any automatic native link shortening, but rather, forces you to utilize bit.ly for any links that you would like shortened.

Bonus tool:

9 – KingSumo

KingSumo is a WordPress plugin that helps to determine which titles are most appealing for your articles.

best social media automation tools 9

Why is this helpful?

While KingSumo isn’t exactly a social media automation tool, it is extraordinarily helpful when you are creating your own content. KingSumo is intended as a plugin to help you select the most appealing titles for your articles. The plugin can generate a catchy title, or it can allow you to create titles yourself. And, with lifetime licenses, it presents an irresistible value.

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Did we miss any of your favorite social media automation tools? We’d love to hear from you. Please feel free to include your thoughts in the comments!

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Third Party Content Usage to Hack Your Traffic https://blog.dlvrit.com/third-party-content/ Tue, 25 Apr 2017 13:30:11 +0000 https://blog.dlvrit.com?p=17719&preview=true&preview_id=17719 How to Use Third Party Content With Little to No Effort

The thing about me is that I’m your customer. I may be looking for a beautiful ring on Etsy, an antique brooch on eBay, or a new method of shampooing carpet that will not activate my allergies. I may be …

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The thing about me is that I’m your customer. I may be looking for a beautiful ring on Etsy, an antique brooch on eBay, or a new method of shampooing carpet that will not activate my allergies. I may be searching for news articles relevant to my day. If I am your customer, I need to find you. I may not know that you have a new method of cleaning carpets or that you have a vested interest in antiques. Now, what does this have to do with third party content? It actually has a lot to do with building a following that sees value in the content that you present.

If you engaged in a conversation with someone who only talked about themselves, how long would you want to remain in that conversation? –Maja Jaredic

Carefully curated content can bring you an audience that will become your loyal customers. You may start with a few well-placed articles, but eventually, you can use these articles to even help to strengthen your own content.

What is Third Party content?

Third party content is exactly what it sounds like: it’s content that neither you nor your team has written. Third-party content can be a news article, a blog post, or a how-to guide. You may opt to use many different types of third party content in your social media feeds, but it is important to make sure that you are presenting a message to your audience. Ask yourself a few questions before you start to seek out your content:

  • What message am I trying to show?
  • Who am I trying to reach?
  • What are my goals through this process?

Asking these questions before any curation process will make sure that you are posting content that is relevant to your audience. So, rather than presenting a chaotic set of content, you will be presenting what your audience is looking for.

Why should I be using Third Party content?

First, third party content is not content that you have to write yourself. You may be pressed for time in coming up with original content, but want to make sure that you are maintaining a consistent social media presence. That’s where third- party content comes in. Well curated third party content can reinforce your messages in your original content. B2B Marketing Solutions suggests that you make this a part of your marketing strategy because you want to be a trusted source of valuable information. Not all of this information has to come from content that you generate.

Second, third party content can add valuable information to your social media walls without you needing to write it. Social-tribe suggests that third party content can add value as long as it holds relevance to your target audience.

    →For instance, if your target audience is busy moms, you may post articles about quick and easy ways to make and store lunch items. You can craft original content addressing these items, but this requires much time and research. Sharing someone else’s article can help you publish this valuable information for your readers, increase your credibility and also increase your followers.

Third, this falls into the category of making sure that your content isn’t just bombarding your followers with sales pitches. Neil Patel recommends that when sharing content to your social media accounts, 80% should be social, rather than sales. The social content draws in your audience and makes sure that they’re not exhausted by a constant sales pitch, leading you to see more audience attrition.

This Third Party content thing sounds like it’s for me. What should I know before sharing, though?

There are some rules to sharing someone else’s content. Paying attention to these rules will help you maintain your credibility and avoid ugly battles over content.

Rule #1: Make sure that if you’re sharing copyrighted content, you have permission and are giving credit.

If you are sharing third-party content, it is vital that you are giving credit to the original source. Remember those school essays that had you cite all of your sources? It’s the same principle with third party content. If someone else wrote it, you must share that fact. Plagiarism will only detract from your central message. Also make sure that if you are sharing someone else’s content, that entity has provided permission for sharing.

Rule #2: Share content that is relevant and reputable.

Social-tribe discusses this rule in detail, and it boils down to this: If it doesn’t matter to your audience, don’t share it. Your audience doesn’t want to hear tech tips from the thirteen-year-old down the street. They would much rather read an article by a reputable source that tells them how to protect their computer security. This maintains the consistency of having a feed that is well maintained and above board.

Rule #3: Share more than just third party content.

Sharing only items written by someone else essentially removes the need for your news feed. If you post content that is relevant to your audience along with original items with the same messaging, your readers will find value in following your entire news feed including your third party content items.

I think that I may want to start curating and sharing third party content. What are some tools to help me?

dlvr.it has a set of tools that will help with curating, sharing and filtering content. (Read definitions from the experts on what exactly is content curation.)

First, dlvr.it has a search tool that will find RSS feeds in your desired topic. If you’re a real estate agent, you can find RSS feeds related to real estate very quickly. All content that dlvr.it finds is public and it is very simple to find specific content that you wish to share.

dlvr.it offers two methods to select more specific content from your chosen public RSS feed. The first is called curation. dlvr.it will import the most recent 10 items from any feed and allow you to share any one of them to any of your social media accounts. This will allow you to make sure that only the best content makes it to your readers.

Second, dlvr.it offers filters that will automatically do the painstaking task of sorting through your items. Simply set up your feed and your filters. Anytime dlvr.it receives an update from your RSS feed, we will run this content through your chosen filters and make sure that the content passes your requirements. Filter by Author, Content, Link or more and we will take care of the heavy lifting.

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To learn more about filters and curation, visit our Support site, or to sign up, visit dlvrit.com.

 

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Boosting Your Followers by Reposting Content https://blog.dlvrit.com/reposting-content/ https://blog.dlvrit.com/reposting-content/#comments Tue, 18 Apr 2017 13:05:30 +0000 https://blog.dlvrit.com/?p=17691 Reposting Content to Double Your Reach

Generating your own content can be very tricky. It takes time, energy, and research to compile a striking post with relevant information and appeal toward your target audience. Fortunately, research has shown that you can use old content to reach …

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Generating your own content can be very tricky. It takes time, energy, and research to compile a striking post with relevant information and appeal toward your target audience. Fortunately, research has shown that you can use old content to reach brand new audiences. Reposting content can be a strategy that you use to populate your social media pages with content that will be consistently relevant to your audience.

Why is reposting content important?

When you are posting new content, you want as many people as possible to see it, right? Getting this post out as many times as possible may seem redundant, but a lot of savvy marketers are using this tactic to increase attention to their content quickly and easily. Leo Widrich, co-founder of Buffer reports that sharing content more than once increases retweets and traffic. In other words, reposting content can increase your reach exponentially.

Sharing content more than once gives your audience more opportunity to see your post and repost it on their own pages.

Another benefit to reposting content is that you can reach more than one time zone with the same post. Much of your audience has a full-time job or children to take care of, leaving little time for social media engagement. This is where reposting makes sense. Your audience may check their social media once or twice a day. If your followers only check their timelines once a day, posts are lost in busy schedules of family, friends, and other articles. Reposting content places your content in their timelines during ideal times when they’re already looking for new information.

Surprisingly, reposting content can even help you gain insight as to when your followers are online. Using your click stats from each post will tell you how many times your post is being clicked on. You can also measure the interaction with each post by viewing comments and likes. These are all indicators that your post is gaining traction on social media.

Recap:

1 – Reposting content can increase your reach exponentially.

2 – Reposting content places your content in the ideal time when your audience is online.

3 – Gain invaluable insight when your followers are online.

Won’t this make my followers ignore me?

It surely seems like it would. After all, you are showing your followers the same content over and over, aren’t you? Well, no, not really. When you are posting this content, as long as you are posting it during different times of the day, most followers will only see your post once. You may post your content once per time zone, once per day, or once per week. In the end, different people will see it because different people are accessing their timeline during your second post. According to meetedgar.com, fewer than half of all Twitter users check their feed once a day. Since you’re competing to gain their attention, your posts should be frequent on their timelines.


In the image above from CoSchedule, you see that a single post got a total of 19 clicks. If you only post this content once, those 19 clicks would be the end of the post. But by resurrecting the post for a second and third post, you are gaining yourself an additional 24 clicks – without having to do any extra work! All you have to do is set up a repeat post day one and then a week after the initial post. This schedule doubles your traffic because it reaches those additional audience members that may have missed the first post, or perhaps ignored it for something deemed more important.

Does reposting content actually work for anyone?

Many major companies use this strategy to bring in more followers for each post. For instance, Buzzfeed employs this strategy on content that is not time-sensitive. The data gleaned that a lapse of three days between posts gained exactly the same viewership as the original post. CoSchedule has taken the time to measure a few sample posts and how they perform after the initial post and after two reposts.

Reposting content by BuzzFeed

Not only has Buzzfeed employed this strategy, but even marketing bloggers endorse this as a sound method to improve your content’s performance. Digital Branding Institute performed a test on their own marketing blog. They posted an article entitled “3 Awesome Ways to Test your Marketing Campaigns” and reposted this two additional times. This led to increased performance of the post across all platforms. They report that this strategy garnered more than double engagements on their articles.

Well, I’m convinced. This reposting thing sounds like it works. How do I do it, though?

We have seen from the examples mentioned above that reposting content is an easy way to increase engagement across your social media. This strategy is used by many large companies to help engagement. But how do we do this efficiently? We can’t expect to sit next to our computers all day long, babysitting our social media accounts and setting up repeat posts all by our lonesome. We simply don’t have the time to hack our Google Calendars with a complicated set of commands as suggested by some bloggers. After all, when you’re marketing your business, time is money. You own a small business, and this type of system is pure insanity for you. Fortunately, some tools can help.

Reposting tools for those short of time

The easiest and most efficient method to set this up is to utilize dlvr.it’s Replay feature. dlvr.it has come up with a new and innovative way to make reposting content effortless. Simply set up your blog as an RSS Feed, and set your Replay options through the feed settings. dlvr.it takes all the guesswork out of reposting your newest and greatest content. You can set customizable durations of time between your initial posts and your reposts. dlvr.it will automatically pick up your content as soon as it is published to your RSS Feed and send it out.

dlvr.it then schedules a repost for the time that you have set. You can even set up a second repost if you would like! CoSchedule indicates that three posts are ideal to double your traffic to your posts. By setting up this option, you can focus all of your time and energy on creating new content for your followers.

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For more detailed instructions on reposting content, visit our Support page, or to sign up, visit dlvrit.com.

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139 Unbelievable Instagram Marketing Statistics That Will Blow Your Mind https://blog.dlvrit.com/instagram-marketing/ Wed, 22 Mar 2017 14:05:58 +0000 https://blog.dlvrit.com/?p=17655 USA from space at night

There’s never been a better time to ramp up your Instagram marketing efforts. The photo sharing app has blossomed into the top visual social network and has emerged as a favorite social platform for brands and marketers. Thanks to Website

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There’s never been a better time to ramp up your Instagram marketing efforts. The photo sharing app has blossomed into the top visual social network and has emerged as a favorite social platform for brands and marketers. Thanks to Website Builder for their sharply designed infographic below, read more on the 139 Instagram facts and statistics for businesses considering a dive into Instagram in 2017.

Instagram Marketing Facts

  • 49% of the top brands use Instagram. This is projected to increase to over 70% by the end of 2017.
  • 50% of Instagram users follow at least one business
  • Nike is the most followed brand on Instagram with over 68 million followers

Instagram Demographics

  • 55% of US 18-29-year-olds are Instagram users
  • Instagram users are affluent – 56% of Instagram users earn over $50,000 per year
  • Instagram has an extremely dedicated and active user base

A staggering 50% of Instagram’s 600 million users are active daily. That’s 300 million actively daily users!

What are the Best Times to Post on Instagram?

The best time to post to Instagram may surprise you – it’s not during regular business hours. Many of the top posting times are early morning and late at night.

  • Sunday: 5 pm
  • Monday: 7 pm & 10 pm
  • Tuesday: 3 am & 10 pm
  • Wednesday: 5 pm
  • Thursday: 7 am & 11 pm
  • Friday: 1 am & 8 pm
  • Saturday: 12 am & 2 am

Read more on The Unscientific Guide to Determine Best Times to Post on Instagram, Twitter, Pinterest and More

Fun Instagram Facts

Over 95 million photos and videos are shared every day on Instagram

  • 40 billion have been shared so far

Selena Gomez is the most followed celebrity on Instagram with 105 114 million followers (as of March 2017)

  • If Gomez were a country and her followers were the population, it would be the 12th most populous country in the world.

Selena Gomez - Queen of Instagram Marketing

FC Barcelona (Soccer) is the top professional sports team on Instagram with 42.5 47.8 million followers (as of March 2017)

  • FC Barcelona’s has 7.7x the number of followers as the most followed US sports team – the Golden State Warriors (NBA), with 5.6 6.2 million followers (as of March 2017).

FC Barcelona - Queen of Instagram Marketing
Still not sure you should be on Instagram?

Check out this very informative infographic from Website Builder to learn more about this exciting social platform!

139 Facts about Instagram You Should Be Aware of in 2017

Instagram Marketing

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Are you ready to dive into an Instagram marketing plan? dlvr.it has partnered with Instagram to make creating RSS feeds and linking Instagram to Twitter, Facebook, Pinterest a breeze. In a few clicks, easily create an Instagram RSS feed with dlvr.it’s FREE tool. Read more here and here.

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Introducing Social Media Video Automation https://blog.dlvrit.com/introducing-social-media-video-automation/ Thu, 23 Feb 2017 23:38:22 +0000 https://blog.dlvrit.com/?p=17609 Social Media Video Automation

We’re thrilled to announce one of our most requested features – video automation. dlvr.it now supports automatic posting of videos to your social media profiles and pages.

Tap into dlvr.it to effortlessly share videos with your friends on Facebook, Twitter, …

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We’re thrilled to announce one of our most requested features – video automation. dlvr.it now supports automatic posting of videos to your social media profiles and pages.

Tap into dlvr.it to effortlessly share videos with your friends on Facebook, Twitter, and Google+. Upload your videos to dlvr.it, and we’ll automatically share them on your posting schedule throughout the day.

Tap Into the Next Big Thing: Video Automation

Social video is exploding. Facebook alone reports an astonishing 8 Billion video views a day. Savvy businesses are aggressively positioning themselves at the explosive intersection of video and social media.

Just last week Facebook announced a series of social media video initiatives all designed to aggressively compete with YouTube across mobile and television screens.

“I see video as a mega trend, same order as mobile.” – Mark Zuckerberg, Facebook

Facebook is driving toward a future where social media and video converge. Businesses of all sizes are now looking at an incredible set of opportunities to connect with customers through video, social media and mobile.

Start Sharing Video Now!

What’s next?

  • Log into dlvr.it and start sharing your videos across your social media profiles and pages.
  • Read our tutorial on how to easily share video to your social media pages.

We’ve made it incredibly easy to share videos with your fans and followers. Get started today with dlvr.it!

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Top Social Media Marketing Stats for 2017 — INFOGRAPHIC https://blog.dlvrit.com/top-social-media-marketing-stats-in-2017/ Mon, 06 Feb 2017 21:47:00 +0000 https://blog.dlvrit.com/?p=17561

The social media marketing landscape seems to change by the hour. Hot new social media trends emerge and disappear with astonishing speed. How does a social media marketer make sense of all the hype? It’s always good to start with …

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The social media marketing landscape seems to change by the hour. Hot new social media trends emerge and disappear with astonishing speed. How does a social media marketer make sense of all the hype? It’s always good to start with the data.

The actionable social media marketing stats in this infographic will help you chart your social media marketing strategy for 2017. Here are some of the key insights:

Facebook is Dead. Long Live the King.

With the rise of new social networks like WhatsApp and Snapchat, many pundits have been predicting the demise of Facebook. This may be true, eventually. But as of 2017 Facebook remains the top social network in the world.

A whopping 79% of all US internet users are on Facebook. Looking more broadly, Facebook reaches 68% of all US adults (not just internet users). Despite the hype and excitement surrounding the new social media networks on the block, Facebook remains the undisputed leader.

Your social media marketing strategy for 2017 should include a big dose of Facebook.

Pinterest Drives Retail Shoppers

If you’re a retailer, Pinterest should be at the top of your social media marketing shopping list for 2017. The image-centric social network has become one of the largest drivers of retail referral traffic on the internet. Pinterest now drives 25% of all retail referral traffic. Moreover, 93% of Pinterest users are there to plan and make purchases.

Let’s go shopping!

Images and Videos Boost Engagement on Social Media

Sharing images and video on social media works. This should come as no surprise to savvy social media marketers. Here’s some hard evidence to back up what you’ve already known about social media and rich media posts.

  • Twitter: Tweets with images receive 18% more clicks that tweets without images.
  • LinkedIn: Posts with images result in more comments.
  • Facebook: Over 100M hours of youtube video are watched on Facebook daily
  • Snapchat: 400M Snaps shared per day, or 9,000 Snaps shared per second

Mobile Is Where Social Media Happens

The vast majority of time spend on social media happen on mobile devices.

  • More than 80% of time spent on social media platforms happens on mobile devices
  • More than 50% of all YouTube video plays are on mobile

Social Media Marketing Stats for 2017 Infographic

This smart infographic is from Red Website Design. The infographic visualizes data from The Wordstream Blog.

Top social media marketing stats for 2017

Top social media marketing stats for 2017

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Supercharge Your Social Media with dlvr.it Pro – Free 7 Day Trial https://blog.dlvrit.com/check-out-dlvr-it-pro-free-7-day-trial/ Thu, 26 Jan 2017 07:25:43 +0000 https://blog.dlvrit.com/?p=17516

We’ve been busy making it easy to save time while improving your social media sharing. Now we’re making it a breeze to tap into dlvr.it’s premium features with a 7-day FREE trial of dlvr.it Pro.

Boost Social Media Impact &

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We’ve been busy making it easy to save time while improving your social media sharing. Now we’re making it a breeze to tap into dlvr.it’s premium features with a 7-day FREE trial of dlvr.it Pro.

Boost Social Media Impact & Save Time

dlvr.it Pro saves you hours each week with enhanced automation of key social media management tasks. Here are a few of the many ways dlvr.it Pro can save you time and improve your social media automation:

    ● Automatically post to 10 or more social pages
    ● Post from up to 50 RSS feeds
    ● Post fresh content right away with super-fast feed updates
    ● Share videos
    ● Automatically repeat popular posts

dlvr.it Pro – Smart Social Media Automation

Join the thousands of happy dlvr.it Pro users who boost their social media success while saving hours each week. Tap into all our premium social media automation features with a FREE 7 day Trial of dlvr.it Pro.

Start Your Trial - Free!

Let us know what you think!

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How to Make Your Blog Content Better: 7 Important Writing Tips https://blog.dlvrit.com/blog-content/ https://blog.dlvrit.com/blog-content/#comments Thu, 01 Dec 2016 14:10:00 +0000 https://blog.dlvrit.com?p=17385&preview_id=17385 How to Actually Make Your Blog Content Better: 7 Important Writing Tips

It is important to regularly update your blog and website to keep current customers engaged. It’s also an excellent way to attract potential new customers. But just churning out any old blog content will have the opposite effect. You never

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It is important to regularly update your blog and website to keep current customers engaged. It’s also an excellent way to attract potential new customers. But just churning out any old blog content will have the opposite effect. You never want to turn potential customers away from your site and redirect them to sites that offer better content.

This post discusses the seven important writing tips (along with some great tools) to keep your blog content relevant and engaging. Using these tips will help you to consistently bring traffic to your site. 

Tip #1: Determine the Goals for Your Blog Content

When you add new content, it’s easy to think that’s the end of it. However, this is only the beginning.

How is your content going to be seen by your customers?

What are your goals?

What is your content action plan?

Before your put pen to paper, take a couple minutes to think about your goals and strategies:

1 – Write a Strategy Plan

This doesn’t have to be “War and Peace”; it just needs to outline what you will do with your content. Something as simple as tweet four times and post to Facebook can be enough to ensure consistent marketing.

2 – Set Business Orientated Goals

Ask yourself why you are producing your content.

  • Do you want conversions?
  • New followers?
  • Backlinks?

Whatever you are aiming to do, make sure you know what it is so you can concentrate your efforts on the end goal.

3 – Decide How You Will Measure Your Success

It doesn’t matter how good your plan is if you don’t measure its success. Determine which metrics you will track, and see how well your content is working for you. Google Analytics is a good way of tracking customer behavior on your site. 

4 – Understand your Audience

Your content will only work if it appeals to your traffic. For example, a cake decorating business wouldn’t expect to gain much by writing an article about fly fishing – no matter how great the article is, it doesn’t appeal to their core readership.

5 – Constantly Modify your Strategy

Using the information you gather in your brainstorming sessions and the metric tracking, you will see what works and what doesn’t. Concentrate on doing more of what works.

6 – Keep an Eye on Your ROI

You need to monitor your ROI – make sure the amount of money you are putting into producing good content is achieving the level of profit you would expect.

7 – Conference Regularly with your Marketing Team

Ensure the strategy is working by discussing your content’s performance, and social media engagement. Brainstorm any new ideas.

Tip #2: Produce Original Content

Copying other people’s content won’t win you any readers. Why not go a step further with your blog content?

  •  Find The Hook: Instead of writing the same article as everyone else, granted in your own words, why not write the article that no one else has? Your readers will love your unique perspective. Ask yourself what is missing from the other articles you’ve read. Now research that area and write about that. That’s your hook.
  • Market it to The Right People: Look on forums and across social media at the types of people who are reading about your chosen subject. Promote your posts to those people – they already have an interest in the topic, and you are providing a new perspective on it.

Tip #3: Edit and Proofread

It doesn’t matter how good your content is – if it’s littered with mistakes, readers will look elsewhere for well-written content. Consider employing an editor or proofreader. The downside is that this obviously costs money, but the positives can bring amazing results.

There are many sites such as upwork, toptal, freelancer, rated writing, peopleperhour that can be great places to look for a good editor.

A good editor will:

  • Make your content read well
  • Correct any errors
  • Polish your content, giving it a wholly professional feel

Tip #4: Use Proven Marketing Tools to Help You

These tools can all help your blog content stand out:

BuzzSumo – Enter any topic and see what type of content is trending now. 

Hubspot Post Generator – Type in keywords you want to use and the site will give you post topic ideas.

Readability checker or Grammar Guide – Your blog may have this built in, but if not, a readability test tool and grammar guide can give you tips to make your content more reader-friendly and accurate

Hemingway Editor  – The app shows you how to improve on each sentence you write.

Piktochart – This is a great tool for building infographics, another way to present information and break your content up.

Emotional Marketing Value Headline Analyser – This tool tells you likely your post title is to make a reader feel moved. Aim for over 50%. Use this alongside KingSumo Headlines to help chose a perfect title.

Tip #5: Use Outside Sources

Using outside sources can help keep your content fresh and relevant and can be used in many ways:

  • Provide Accurate Information: Unless you are writing an opinion piece, use outside sources to check that what you are saying is true.
  • Use Data and Examples: If you are saying something that is quantifiable, refer to the data and example points from the original source to show you are not just making it up as you go along!
  • Use Quotes from Experts: Using experts’ quotes can really add validity to your posts and help to show readers that you are credible.

Tip #6: Focus on Your Words

  • Try to focus on one key idea per article. Otherwise, it can come across as messy. Once you have chosen your key idea, expand on it and talk about various facets of it.
  • Try to reduce jargon. People don’t want to look up definitions just to read your posts.
  • Write in your own voice. Posts and articles with a bit of personality read much better than something that sounds like a robot put it together. Don’t be afraid to give a little bit of yourself to readers.
  • Read the Ultimate List of 1000 Powerful Words That Will Make You A Social Media Rockstar

Common Power Words still have power to your blog content

Tip #7: Work On Your Visuals

A long body of text can be off-putting to readers, so always mix up the content in a way that looks visually appealing.

  • Use infographics, tables, and graphs, and photographs to break up your text.
  •  Format your text using headings and subheadings, and try to keep paragraphs short.

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By following these simple steps, you are giving your blog content the very best chance of building up a regular readership. Your readership will be more likely to consist of engaged followers who will share your content with others. And as you become a respected authority in your field, people will be much more likely to purchase your products or services.

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