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The Good and Bad of Facebook Video and More on How To Download Videos

Don’t have time to keep up with the pace of social media? Our weekly roundup is here to help you stay on top of all the latest in social media and other interesting facts, trends, tips and questions. This week featuring all you need to know about Facebook Video and Facebook Video Ads.

Featuring:

True or False: About Facebook Video

At first glance, this statistic surprised me, but when I looked at my Facebook video consumption (always with the sound off), it makes complete sense. Read more:

85 percent of Facebook video is watched without sound

Facebook might be hosting upwards of 8 billion views per day on its platform, but a wide majority of that viewership is happening in silence.

As much as 85 percent of video views happen with the sound off, according to multiple publishers.

The news shouldn’t come as much of a surprise, as Facebook has built a video ecosystem that does not require users to turn the volume up — and publishers have been more than happy to play ball.

Facebook Video Stats

1 – Top 5 Facebook Video Statistics for 2016 [Infographic]

Here are three of the five statistics which show the importance of video on Facebook in 2016.

People spend 3x longer watching video which is Live compared to video which is no longer Live

Facebook users have watched more than one million hours with Samsung VR gear

Video posts have 135% greater organic reach than photo posts

2 – Facebook Videos Live Fast, Die Young

While YouTube and Facebook have established themselves as major hubs for mobile video, the lifespan of content on each platform is markedly different.

For a visual, check out the chart on when video views peak by ChannelMeter:

Facebook Video Ad

1 – A Guide to Facebook Videos Ads: Can a Small Business Benefit from Them?

The Good: Facebook did its best to explain how users can create video ads, so it’s not that hard to understand the straightforward concept. The main benefit you’ll get through such marketing campaign is a greater reach. Your ad will be presented to the right target audience so that you can expect more likes and conversions.

The Problem: If you’re still new to this (and we all are), it won’t be enough for you to read Facebook’s instructions for posting videos. You need a strategy that will help you gain the greatest advantages from this opportunity.

A Couple Practical Tips:

1. THE FIRST FEW SECONDS ARE CRUCIAL!

2. THERE IS NO SOUND, SO FOCUS ON THE VISUAL EFFECT

3. DON’T FORGET THE CALL TO ACTION

Read more.

2 – Top 3 Facebook Video Ad Formats for 2016

We made the assumption that businesses wouldn’t continue to pay for views that weren’t driving an objective and therefore a high view count reasonably assumed that the video achieves results. We discovered that all the best ads fit into three major video formats.

#1 Educational/Informational Shorts

Key Takeaways:

This style may work well on Snapchat too!

#2 Gifs

Key Takeaways:

#3 Worksafe Ads

KeyTakeaways:

Read more.

3 – Facebook Video Ads: What You Need to Know

If there was a drinking game where social media marketers had to take a shot anytime 2016 was declared ‘the year of video,’ your Twitter timeline would be a lot livelier.

This guide will help you master Facebook video ads in 2016–the year of video, in case you hadn’t heard.

Step #1: Know your audience

Read more.

How to Download Videos From Facebook

1 – How to Download Facebook Videos Without Special Software (Ninja Trick!)

Ever wanted to download a Facebook video, but couldn’t figure out how?

It’s actually not that hard.

Why would you want to a download Facebook videos?

Read more.

2 –How to Repurpose Content From the Hottest Social Networks

Scroll down to #3 in this post to discover how to repurpose content from Facebook.

Still contemplating whether live video on Facebook, Periscope, Meerkat (now defunct), and the rumored YouTube Connect app (Google’s planned rival to the products mentioned above) is worth it? The answer is yes, simply because you can always save your live video and use it elsewhere.

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Have any social media trends, tips, tools or tricks to share?

What’s your favorite Facebook video advice?

We’d love to hear from you.

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