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Why YouTube, you might ask? Aren’t my blog posts enough? Aren’t my social media posts enough? Surprisingly, video is the platform that is currently making everything worth watching. People pay more attention to video than they do a simple photo …
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We all know that Facebook is one of the most widely used social media platforms in recent history. In fact, according to Pew Research Center, 79% of all online adults are on Facebook. These are moms, grandmas, sisters, brothers, …
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There’s never been a better time to ramp up your Instagram marketing efforts. The photo sharing app has blossomed into the top visual social network and has emerged as a favorite social platform for brands and marketers. Thanks to Website …
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The social media marketing landscape seems to change by the hour. Hot new social media trends emerge and disappear with astonishing speed. How does a social media marketer make sense of all the hype? It’s always good to start with …
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The subtle nuances of when to post, why to post and where to post on social media, can be overwhelming. This uncertainty is especially true for small businesses. To make posting across multiple networks simple, Facebook offers an easy way …
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One of the questions I frequently get asked from my social media friends is “How do I link Twitter to Facebook?” A quick Google search on the search term “posting Tweets to Facebook”, revealed top results from the usual suspects …
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I had to check my calendar to make sure I wasn’t in some time warp. Or better yet, a “Back to the Future” type Hollywood movie. It’s 2016, and I’m writing about Google Plus.
When was the last time you …
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Snapchat opened its doors only five years ago. Today this social media platform is stronger than ever, and it looks like its future is even brighter. However, if you’re a business owner that’s over 20 years old, there’s still a …
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As of the second quarter 2016, Facebook had over 1.71 billion active users – are you reaching the right ones? My guess, probably not. But if you’re like me, spending money on Facebook Ads is like blindly throwing darts.
You …
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There was much hullabaloo when Facebook-owned Instagram introduced Instagram Stories, a feature that allows users to post photos and videos, sometimes embellished with text and illustrations, in a kind of slide show, which automatically disappears after twenty-four hours. Sound familiar? …
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Don’t have time to keep up with the pace of social media? No worries. Our weekly roundup is here to help you stay on top of all the latest in social media and other interesting facts, trends, tips, tools, and …
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As a small business owner, do you feel strapped for time, especially for social media? Wouldn’t it be helpful to find a few quick ways to get more followers on Instagram that don’t take up too much of your valuable …
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I was discussing with my son and his pre-teen friends their use of social media. I asked them if they use Facebook – with a slight snicker from the group, the general response was “Facebook is for parents!” Instagram is …
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If you’re like most small businesses, Snapchat may feel like a big social media mystery that is not relevant to market your business. You ask yourself, what good is Snapchat to me? Here’s the truth. According to new data …
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Why Snapchat? If you’re my age (over 50), you may be under the false impression that it’s is only used by teenagers to send “not-for-prime-time” pictures to each other that, thankfully, disappear.
With this limited business model in mind, I …
