If you’re like most individuals or businesses, building a social graph for your brand might seem like a very inexact science. The advice commonly offered tends to be vague, such …
Content Marketing
How Modern Marketers are Making Friends Before Making Customers
The classic marketing approach has always been a sort of “go for the jugular” strategy in which companies broadcast a sales message in some public forum and hope that out …
4 Steps to Deliver More Value in Your Social Stream
- Image by Kröyer via Flickr
With so much content, pouring into so many channels, its never too early to start cleaning up your social media streams.
Your goal should be …
The Strange Truth of Brett Favre and Traditional Media
Doing a bit of catch-up on reading while watching one of my favorite quarterbacks – Brett Favre. I am a Packer fan but since they are out of the playoffs, …
The Birth of Social Media and it’s Promising Future
The internet is finally coming out of its cocoon and a beautiful butterfly is emerging. No news to you that we are witnessing the birth of social media. It’s the …
4 Practical Social Media 101 Tips for Your Small Business
When it comes down to it, your customers do four basic activities online related to social media. As a small business, if you concentrate on perfecting these Social Media 101 …