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How to Use These 5 Surprising Holiday Shopping Trends: Expert Advice

Five days post-Halloween and like magic, holiday marketing is in full force. What holiday shopping trends are causing marketers to start their social media planning before the dust settles from summer?

While walking past Macy’s in downtown Portland last week, five days pre-Halloween, I stopped to snap a picture of the huge holiday bulbs and wreath, being hung around the store awnings.

Is it just me, or is holiday marketing kicking off earlier and earlier each year? 

Image of Macy’s storefront in downtown Portland, Oregon five days before Halloween.

5 Surprising Holiday Shopping Trends

According to SocialMediaToday, Google did a heap of research into holiday shopping trends seen during the 2014 holiday season and found that 48% of holiday shoppers did the majority of their shopping on or before Cyber Monday (the Monday after Thanksgiving) – a quarter of shoppers even had some of their shopping done before Halloween.

I guess that answers my question. If shoppers are shopping, as a small business, you better be prepared. If you haven’t already started thinking about your 2015 holiday marketing strategy, think with google, put together a list of trends from 2014 that you need to consider:

Trend #1: 2014 was the most connected holiday shopping season – EVER.

→Is your website up to date?

→Are you posting your product offers and specials on social media?

→What are your customers saying about you on social media?

→When was the last time you engaged with your customers on social media?

Trend #2: Big money was spent through small screens


→Is your website mobile friendly?

→Is your blog mobile friendly?

Trend #3: The eraly holiday shopping trend began LONG before Black Friday

Yes, it is perfectly acceptable to start shopping pre-Halloween.

Trend #4: Brand loyalties were up for grabs

→Is it time for a re-boot on your blog?

→Does your website need to be refreshed?

Trend #5: Holiday shoppers turned to YouTube videos

YouTube is not just for the teens and millennials.

→What’s your video strategy?

Now, that you’re thinking about what you need to do, did you notice at the top of this post the number of days remaining before Black Friday? Here’s a calendar of upcoming “holiday related” key marketing dates for the remainder of 2015. Happy holiday marketing!


Which statistic surprises you the most? How about holiday shopping trends – any surprises from Google’s data?

We’d love to hear from you.